king-content

06/22/2013

By Bethany

All Hail the Content King

Content is not only king, it could likely get drunk on its own power. You’ve heard it many times—so many times, in fact, that I hesitate to say it again here,...

Inbound Marketing
IG-Video-1

06/21/2013

By Whitney

Instagram Video and (Potentially) the Untimely Demise of Vine

As a child, I was fierce. I was a small girl, but when it came time for the karate sparring championships, boys and roundhouse kicks didn’t scare me. After making...

Social Media Marketing
Facebook-Hashtags

06/20/2013

By Bethany

Facebook Hashtags- Good or Bad?

 Some of us #lovetousehashtags anywhere we possibly can. Others of us feel like it should be relegated to just Twitter or Instagram. While I can see the appeal to...

Social Media Marketing
current-design-trends

06/18/2013

By Sam

Current Design Trends

Like so many other aspects of modern society, the design world periodically shifts between prevailing stylistic tendencies. I can remember a couple less-than-desirable...

Design
Pinterest-Predictions

06/14/2013

By Cheryl

Pinterest: An Inbound Marketer’s Dream

Pinterest has been a wildfire since it was first introduced to the marketplace. Since May of 2011, unique visitors to the site have increased by 2,702%—making it...

Inbound Marketing, Social Media Marketing
Print

06/13/2013

By Kelsey

Returning to retro with your logo

I LOVE RETRO. All things retro, I just adore. And I’m not the only one—businesses and organizations often opt to throw it back and create retro-inspired designs....

Advertising, Design
4 Reasons Your Great Blog Post Gets No Hits

06/12/2013

By Margo

4 Reasons Your Great Blog Post Gets No Hits

For a kid, a birthday can be the most awesome and terrifying day of the year. Presents! Cake! Attention! A party! But then…what if nobody comes? It’s a...

Copywriting, Inbound Marketing
5-Web-Technologies-on-the-Rise

06/11/2013

By David

5 Web Technologies on the Rise

Between 3D printers, phones that work underwater, glow in the dark highways, and flying cars, modern technology is becoming evermore mind-boggling. A large portion...

Interactive
ivory-homes-testimonial

06/07/2013

By Cheryl

Ivory Homes Testimonial: Turning on the Social Media Light

I was recently having a conversation with my 9-year-old about what makes up North America. Our conversation went something like this: “We should be friends with...

Jibe News, Social Media Marketing
Objective-Based-Social-Campaigns

06/06/2013

By Greg

Building an Objective-Based Social Campaign

Ready… Aim… Fire. These three words are burned sequentially into our brains as strongly as any other three-word combination. In fact, the permanence of the phrase...

Advertising, Social Media Marketing
Jibe Video

06/04/2013

By Bethany

Jibe With Us

Where do creativity, strategy, and efficiency collide? Between brainstorming, designing, programming, and social media mastering, these types of collisions occur daily,...

Jibe News
ever-evolving-algorithm

06/03/2013

By Joel

The Ever Evolving Google Algorithms

Google makes changes to their algorithm every single day—sometimes two or three times a day. This can mean anywhere from 300-600 changes happen a year! Most of the...

Interactive
closing-the-gap-between-marketing-and-sales

05/31/2013

By Mark

Ideas for Closing the Gap Between Marketing and Sales

You’re likely familiar with the concept of the sales funnel. There are various iterations of this model, but the basic idea is to utilize marketing and sales fundamentals...

Inbound Marketing, Integrated Marketing
Jibe-Website

05/28/2013

By Kyle

New Website. New Brand. Same Great Jibe.

We are Jibe. We love great design. We love great content. We love technology. We love advertising. Put them together and you get one awesome new website! To stay fresh...

Branding, Jibe News, Recent Projects
Counting Likes

05/24/2013

By Bethany

Taking Your Social Media Presence Beyond Likes

You’re in 8th grade biology class and Mrs. Jones is droning on and on about osmosis. But the movement you are paying attention to isn’t that of water molecules,...

Social Media Marketing
5-steps-to-get-to-know-your-audience_resize

05/22/2013

By Brian

5 Steps to Get to Know Your Audience

Whether you are writing, speaking, drawing pictures or sending smoke signals, your intent is to communicate with others. Your success in getting your message to resonate...

Advertising, Integrated Marketing
print-vs-web_resize

05/21/2013

By Sam

Print vs Web Design

Imagine this: What if, instead of Facebook—the bright, active, and engaging social website, it was Facebook—the tactile and glamorous by-weekly publication? Picture...

Design
Social-Media-Mind-Readers-and-Content-Curating-Clairvoyants

05/15/2013

By

Social Media Mind Readers and Content Curating Clairvoyants

You’re thinking about lunch. There, we guessed it. We’re mind readers. We’re amazing. We know. Ok, we’re not really mind readers—you’re probably not thinking...

Inbound Marketing
building-brand-relationships-on-social-media

05/14/2013

By Greg

Building Brand Relationships on Social Media

When it comes to weddings, I have the worst luck. I generally arrive late to find that Larry, the bride’s uncle, has eaten all of the food and that his kids have...

Branding, Integrated Marketing, Social Media Marketing
Evolution-Of-Facebook

05/11/2013

By Braden

The Evolution of Facebook

Change is inevitable. It is one thing that we can all count on. Some fear change, while others embrace it. Facebook has embraced change more than any other social...

Social Media Marketing
3 New Fundamentals of Marketing Success

05/10/2013

By Mark

The 3 New Fundamentals of Marketing Success

The marketing landscape has changed significantly in the last 24 months. Market adoption of new technologies, and corresponding methods for information gathering and...

Branding, Inbound Marketing, Integrated Marketing, Social Media Marketing
Form-And-Function

05/07/2013

By Elise

Form and Function

Form follows function. As graphic designers, we hear this phrase a lot. Whether it’s in regards to packaging, web design, print ads, or animated graphics, we know...

Design
new-jibe-tease

05/02/2013

By Whitney

One Year Older—and Wiser Too! Happy Birthday Jibe!

Happy Birthday Jibe! As kids, we patiently await each year to pass for the most important day on the calendar—our birthday. Fancy invites, themed party planning,...

Branding, Jibe News
Creating-Content-Your-Consumers-Value

04/30/2013

By Whitney

9 Ways to Create Content Your Consumers Value

The 1943 copper-alloy penny is one of the most rare and obscure coins in America—and it recently sold for more than $1 million. The illusive wartime cent, which...

Inbound Marketing
marketing-silos

04/26/2013

By Cheryl

Why Marketing Silos Could Be the Death of Your Brand

Marketing Silos “If it ain’t broke, don’t fix it.” This implies that something would have to be working, before it could be fixed, right? But how do you know if...

Advertising, Integrated Marketing
How-to-Create-Video-for-YouTube

04/25/2013

By David

How to Create Video for YouTube

Most of us know by now that video is one of the most popular types of content on the web today. Video allows us to share so much with the world, and with the massive popularity...

Interactive
Finding Your Style as a Designer

04/24/2013

By Kelsey

Are You Unique? Finding Your Style as a Designer

Along with figuring out who I was (if I had a sense of humor, if I was a girl the popular boys were going to pay attention to, if I was the straight A student or the...

Design
what-can-the-earth-teach-us-about-branding

04/23/2013

By Sam

What Can the Earth Teach Us About Branding?

Yesterday marked the 43rd anniversary of Earth Day; a movement founded in 1970 to insert thoughts of the environment’s well being into the consciousness of the general...

Branding
Print

04/19/2013

By Whitney

Physically Fit, Socially Integrated

In our quest to become more physically fit, healthier, and get some quality outside time, we began Jibe Jogging three weeks ago. Things are going well, and some of...

Social Media Marketing
Print

04/18/2013

By Bethany

Social Media Marketing World- Top 5 Takeaways

Social media conferences are a Mecca for new media geeks such as myself. I imagine it is similar to a Star Trek convention for a die-hard Trekkie—your obsession...

Social Media Marketing
The-Shift-From-Desktop-to-Mobile

04/16/2013

By Joel

The Shift from Desktop to Mobile

“The transition from a PC or notebook to the ‘always on’ smartphone or tablet is not primarily about the smaller, more portable, mobile device. It is rather...

Interactive
uncle-sam-the-cta-man

04/15/2013

By Greg

Uncle Sam, the Call to Action Man

In 1917, as World War I raged in Europe, British Intelligence intercepted a coded message known as the Zimmerman Telegram. The telegram, sent from the German Empire,...

Advertising
Using Greater Content to Generate Leads

04/13/2013

By Whitney

Using Great Content to Generate Leads (and Dates)

Trying to track down great leads is a lot like dating—especially in our more “social” world. You go to a friend’s BBQ. A photo of everyone at the backyard...

Inbound Marketing
feed-your-pheed

04/11/2013

By Braden

Feed Your Pheed

Allow me to introduce to you the latest—and arguably one of the greatest social mediums to come around in a while. Ready? Drum roll please! PHEED. (Cue crowd roar)...

Social Media Marketing
3-important-lessons-fictional-adman

04/10/2013

By Sam

3 Important Lessons from a Fictional Ad Man

This past Sunday marked the much-anticipated return of everyone’s favorite televised drama set in the socially-turbulent 1960s advertising world—Mad Men. I’ll...

Advertising
Building-Your-Online-Audience

04/09/2013

By Greg

Increasing Your Online Audience

Several years ago, a good friend of mine began hosting a radio show in the middle of the night. He was an aspiring disc jockey and convinced a local station to give...

Social Media Marketing
hashtag-howto

04/05/2013

By Bethany

Hashtag How-To’s

While some of us use hashtags as naturally and frequently as Lindsay Lohan runs in with the law, many of us still are scratching our heads at the funny pound signs...

Advertising, Social Media Marketing
Social Media: A True Business Opportunity

04/01/2013

By Lee

Social Media: A True Business Opportunity

Social media continues to be on the move. It continues to present a viable business opportunity. Forward thinking brands have understood this opportunity for some...

Advertising, Social Media Marketing
Jibe-Jog

03/29/2013

By Mark

Getting Jibby With It – 2013 JIBE JOG CHALLENGE

It’s that time of year again. The time when we shed our layers of wool clothing, expose our pasty white appendages, and put some miles on the old lace-ups. Starting...

Jibe News
a-man-and-his-easter-eggs

03/27/2013

By Greg

A Man and His Easter Eggs – A Cautionary Tale about Price Promotion

Easter is the most wonderful time of the year. For a few glorious months each spring, you can buy Cadbury Cream Eggs, giant chocolate bunnies, and my personal favorite...

Advertising, Integrated Marketing

Internet Explorer?

Unfortunately, IE is horrible at displaying the internet.