a-successful-sldw

10/30/2014

By Sam

A Successful Salt Lake Design Week

The week before last marked the fourth annual Salt Lake Design Week, a six-day celebration of all things design and it’s impact on our local community. The broad range of events included workshops, lectures, studio tours, and presentations. SLDW also went far beyond the familiarity of graphic design, highlighting other disciplines such as architecture, environmental design, fashion design, product design and several others....

the-why-game

10/08/2014

By Lee

The WHY Game in Marketing

There is a fun game I play with my kids. We call it “The Why Game”. It’s actually really simple. In fact, we stole it from Disney’s Pinnochio. (Watch 10:33-11:10) Here’s the script: Geppetto: Now close your eyes and go to sleep. Pinocchio: Why? Geppetto: Everybody has to sleep. Figaro goes to sleep – and Cleo – and besides, tomorrow, you’ve got to go to school. Pinocchio: Why? Geppetto: Oh, to learn...

TheCloud-Unicorns-and-Marketing

09/11/2014

By Joel

The Cloud, Unicorns, and Marketing

This past weekend I was scouring the web for the best backup solution for all of my family’s home videos, pictures and files. Knowing how important keeping your...

Advertising, Branding
Black-Box-Marketing

09/04/2014

By Greg

Black Box Marketing

Magic tricks come in many varieties, from bunnies and black hats to coins and cards. In all their variety, though, many of the greatest illusions share one thing in...

Advertising Measurement
Tina-Eat-the-Food

08/28/2014

By Lee

“Tina, eat…Eat the food!” and 5 Other Calls To Action

The great Napoleon (Dynamite), uttered these timeless words in his effort to get his pet Llama to eat her dinner. In his forceful approach, which ended with his hurling...

Content Marketing, Copywriting, Inbound Marketing
Why-Content-Marketing-is-STILL-King

08/15/2014

By Lee

Why Content Marketing is Still King

We have heard that content is king. This is true but it should be stated this way: the effective creative strategy and distribution of content is king. Content alone...

Content Marketing
Establishing-Brand-Meaning-by-Exaggeration

07/07/2014

By Greg

Establishing Brand Meaning by Exaggeration

In 1923, Pablo Picasso famously said, “Art is not truth. Art is a lie that makes us realize truth.” I have found these revealing mistruths to be particularly present...

Branding
Brand Image

06/06/2014

By Greg

Work on Brand, Not Product

American businesses are in love with product. Our management books, business school lectures, and annual reports have been overtaken by talk of product innovation....

Branding
project-spotlight_newvo-homes

05/27/2014

By Sam

Project Spotlight: Newvo Homes Brand Identity, Website & Motion Graphic

Anyone who is part of the design and advertising world has their favorite types of projects to work on. Some prefer to build a new brand identity from the ground up;...

Branding, Design, Recent Projects
Jibe-wins-big

05/23/2014

By Sam

Jibe Wins Big at the AIGA 100 Show

AIGA, the professional association for design, is a national organization “committed to advancing design as a professional craft, strategic advantage and vital cultural...

Jibe News, Recent Projects
Simplifying-Social-Media-is-ROI-the-Answer-Blog-Post

05/16/2014

By Samantha

Simplifying Social Media: Is ROI the Answer?

Human nature drives us to compartmentalize and rationalize the world around us. Clean equations take chaos and turn it into understandable ideas. Synthesizing mass...

Social Media Marketing
grid-based_graphic-design

04/25/2014

By Sam

Grid-based Graphic Design

I’m sure we all remember years ago when we were tiny youngsters learning about the different systems of the body. Just for fun, let’s recap: the skeletal structure...

Branding, Design
content-marketing_sharing-is-caring

03/31/2014

By Cyndi

Content Marketing: Sharing is Caring

  Today, we live in a world where we can share more content with more people, faster than we have ever been able to before. Let’s be honest – a huge reason...

Inbound Marketing, Social Media Marketing
Getting-Up-Close-and-Personal-with-Instagram

03/05/2014

By Cyndi

Getting Up Close and Personal with Instagram

It would seem that Aladdin wasn’t the only one wanting to show someone the world. People are constantly sharing pictures of cool things they’ve done, places they’ve...

Interactive, Social Media Marketing
4_Tips_For_Avoiding_Social_Media_Blunders

02/21/2014

By Cyndi

Social Media: Not Always a Class Act

Have you ever sent a message to someone it wasn’t intended for and may in fact actually have been about that person? I hate to admit this, but I have done that not...

Branding, Social Media Marketing
squarespace-logo

02/07/2014

By Sam

Squarespace Logo: Merely a Tool, Not a Solution

  Last month, Squarespace, a mobile-ready web design template platform (with an emphasis on good design), unveiled a new tool. It’s called Squarespace Logo,...

Branding, Design
facebook

02/04/2014

By Cyndi

Facebook decline? Happy Birthday anyway

Happy 10th Birthday Facebook! Over the years the social media giant has been a part of my life as much as exercising and eating. More loved than exercising, but less...

Social Media Marketing
social-media-variety

01/31/2014

By Braden

Variety: February and Social Media’s Common Ground

Oftentimes, February receives a terrible rap. Many people speak of the February blues, or an “endless” winter. Many might believe that it’s cold, dark, and...

Branding, Social Media Marketing
your-special-sauce

01/29/2014

By Lee

Build Your Brand – Find Your Special Sauce

At Jibe we often talk about the milk and meat of marketing. These fundamental marketing provisions often entail knowing your audience, following a proven strategy,...

Branding
the-cyclical-nature-of-design-trends

01/21/2014

By Sam

The Cyclical Nature of Design Trends

This past weekend I went to see Spike Jonze’s her, a film about a man who, recently-separated from his wife, falls in love with his newly purchased operating system—OS1....

Design
2014-Marketing

01/17/2014

By Cyndi

2014 Marketing: A Lesson from Shel Silverstein

Do you remember the book The Giving Tree by Shel Silverstein? Well, if not, spoiler alert, it’s the one where a tree gives away everything it has–from its...

Integrated Marketing
2013-Marketing-Review

01/14/2014

By Greg

Your 2013 Marketing Trends

By almost any measure, 2013 was an interesting year. Jennifer Lawrence tripped at the Oscars, Justin Bieber’s pet monkey was confiscated, and Miley Cyrus swung into...

Advertising, Inbound Marketing, Integrated Marketing
Best-Sites-for-Design-Inspiration

01/11/2014

By Elise

The Best of the Best for Design Inspiration

I’m doing something a bit different today. Instead of passing along advice or design information, I’ve decided to let you, the reader, take the wheel and...

Design
brand-influence

01/09/2014

By Lee

BE Something: The Importance of Brand Influence

What’s the most important thing for your business? Revenue. Peter Drucker, famous management consultant, said, “A business exists to create a customer.” If you...

Branding
instagram-dos-and-donts-for-business

12/20/2013

By Braden

Instagram Do’s and Don’ts for Your Business

By now, you probably understand that it’s important (maybe even crucial) for your business to have a Facebook page, a Twitter account, or a LinkedIn profile. You’re...

Social Media Marketing
5-must-haves-of-successful-email-campaign

12/17/2013

By Joel

The 5 Must Have’s of a Successful Email Campaign

Let’s face it. It’s getting harder and harder for an email to be an effective tool for a successful marketing campaign. Most of us do everything we can...

Advertising, Integrated Marketing
Creating Design Opportunities

12/12/2013

By Elise

Creating Design Opportunities: Your Choice & Attitude

I used to be a whiner–a really good whiner. Lessons, choirs, school dances, pretty much anything that didn’t include cartoon network or video games was thoroughly...

Design
the-language-of-color

12/03/2013

By Sam

The Language of Color and Visual Identity

Recently, Jibe had the pleasure of presenting logo color concepts for a new brand we’re helping to develop. In one of our discussions with the client, we covered...

Branding, Design
Direct-Response-Marketing

11/27/2013

By Greg

Direct Response Marketing: More Than JUST Infomercials

Take a quick look around your house.  Do you have a blanket with sleeves, an oscillating office chair, or a can of spray-on hair?  If so, you’ve probably been...

Integrated Marketing
10-ways-to-be-a-better-designer

11/21/2013

By Sam

10 Ways to Be a Better Designer

Design is a sophisticated machine—structured by rules and yet judged by its creativity; informed by history, but always redefining the cutting-edge. And if you’re...

Design
3-Social-Media-Do-or-Dies

10/18/2013

By

3 Social Media Do or Dies

Superman has kryptonite, werewolves have the silver bullet, baseball players have grand slams, and doctors have the cure-all. There are a lot of terms we use in our...

Social Media Marketing
Why-Youre-Not-Getting-Facebook-Likes

10/17/2013

By Bethany

Why You’re Not Getting Facebook Likes

Listen up. This is your target Facebook audience speaking and I want to be heard. You’d be wise to pay attention if you truly want to connect, and start getting...

Social Media Marketing
5-Steps-to-Write-Great-Copy

10/15/2013

By Whitney

5 Steps to Write Great Copy

“ICE CREEEEEAM!!” That’s what I would scream at my parents when I wanted, well, ice cream. Needless to say, I didn’t get any that way. As I got a little older...

Copywriting
Google-ads

10/12/2013

By Whitney

Google’s New Ad Policy: Shared Endorsements are Your Posts

I remember the good ol’ days. It was 2006 and when I logged into Facebook (the only social profile I had), there was a “Top Friends” grid in the column to the...

Advertising, Social Media Marketing
art-of-engagement

10/11/2013

By Bethany

The Art Of Social Media Engagement Through Video

Have you ever watched an artist at work? At first their brushstrokes may seem haphazard and chaotic, but slowly the lines and shapes come to life and a masterpiece...

Social Media Marketing
Windows-8.1

10/10/2013

By David

Will Windows Deliver with Version 8.1?

When Microsoft shipped Windows 8, many users were disappointed, some even furious, with the way that the operating system seemed to try and force a modern tablet style...

Interactive
the-power-of-twitter

10/09/2013

By Cheryl

5 Twitter Stats (Plus Some Tips) That Will Blow Your Mind

I remember when I first heard about Twitter. The whole concept confused me. Only 140 characters to share an update? I wondered why anyone would ever want or need to...

Social Media Marketing
SnapchatStories

10/05/2013

By Whitney

Oh Snap! Snapchat Gets Stories and Ads?

I love a good ugly selfie. You know, the photos that you take of yourself and send to friends in hopes of receiving a “Bhahaha,” laughing/crying face emoji,...

Advertising, Social Media Marketing
If-You-Were-a-Social-Media-Site

10/04/2013

By Bethany

Social Media Networks – Which One Are You?

I’m Pinterest Not because I’m crafty and love to try new recipes (unless you consider a couple minutes in the microwave cooking), but because I love refining my...

Social Media Marketing
Pinterest-Instagram-Banner-Ads

10/02/2013

By Cheryl

Pinterest and Instagram: The Birth of Banner Ads

Launching a new social media site is kind of like having a baby (stick with me). There is no way to know from the beginning what the site is going to be like when...

Advertising, Social Media Marketing
marketing-to-millennials

09/30/2013

By Whitney

Marketing to Millennials: Part One – Understanding Generation Y

Friday was a rather blustery day here in the SLC. It called for a jacket and some great fall fashion. So I slipped on my oxfords, argyle socks, and long tweed riding...

Inbound Marketing, Social Media Marketing
Social-Media-Marketing-B2B

09/26/2013

By Cheryl

Social Media Marketing: B2B – A Client Case Study

Let’s pretend that you’re the marketing director for Starbucks, and your latest task is to develop a social media campaign to promote your company’s fair trade...

Inbound Marketing, Social Media Marketing

Internet Explorer?

Unfortunately, IE is horrible at displaying the internet.