3-Social-Media-Do-or-Dies

10/18/2013

By

3 Social Media Do or Dies

Superman has kryptonite, werewolves have the silver bullet, baseball players have grand slams, and doctors have the cure-all. There are a lot of terms we use in our...

Social Media Marketing
Why-Youre-Not-Getting-Facebook-Likes

10/17/2013

By Bethany

Why You’re Not Getting Facebook Likes

Listen up. This is your target Facebook audience speaking and I want to be heard. You’d be wise to pay attention if you truly want to connect, and start getting...

Social Media Marketing
5-Steps-to-Write-Great-Copy

10/15/2013

By Whitney

5 Steps to Write Great Copy

“ICE CREEEEEAM!!” That’s what I would scream at my parents when I wanted, well, ice cream. Needless to say, I didn’t get any that way. As I got a little older...

Copywriting
Google-ads

10/12/2013

By Whitney

Google’s New Ad Policy: Shared Endorsements are Your Posts

I remember the good ol’ days. It was 2006 and when I logged into Facebook (the only social profile I had), there was a “Top Friends” grid in the column to the...

Advertising, Social Media Marketing
art-of-engagement

10/11/2013

By Bethany

The Art Of Social Media Engagement Through Video

Have you ever watched an artist at work? At first their brushstrokes may seem haphazard and chaotic, but slowly the lines and shapes come to life and a masterpiece...

Social Media Marketing
Windows-8.1

10/10/2013

By David

Will Windows Deliver with Version 8.1?

When Microsoft shipped Windows 8, many users were disappointed, some even furious, with the way that the operating system seemed to try and force a modern tablet style...

Interactive
the-power-of-twitter

10/09/2013

By Cheryl

5 Twitter Stats (Plus Some Tips) That Will Blow Your Mind

I remember when I first heard about Twitter. The whole concept confused me. Only 140 characters to share an update? I wondered why anyone would ever want or need to...

Social Media Marketing
SnapchatStories

10/05/2013

By Whitney

Oh Snap! Snapchat Gets Stories and Ads?

I love a good ugly selfie. You know, the photos that you take of yourself and send to friends in hopes of receiving a “Bhahaha,” laughing/crying face emoji,...

Advertising, Social Media Marketing
If-You-Were-a-Social-Media-Site

10/04/2013

By Bethany

Social Media Networks – Which One Are You?

I’m Pinterest Not because I’m crafty and love to try new recipes (unless you consider a couple minutes in the microwave cooking), but because I love refining my...

Social Media Marketing
Pinterest-Instagram-Banner-Ads

10/02/2013

By Cheryl

Pinterest and Instagram: The Birth of Banner Ads

Launching a new social media site is kind of like having a baby (stick with me). There is no way to know from the beginning what the site is going to be like when...

Advertising, Social Media Marketing
marketing-to-millennials

09/30/2013

By Whitney

Marketing to Millennials: Part One – Understanding Generation Y

Friday was a rather blustery day here in the SLC. It called for a jacket and some great fall fashion. So I slipped on my oxfords, argyle socks, and long tweed riding...

Inbound Marketing, Social Media Marketing
Social-Media-Marketing-B2B

09/26/2013

By Cheryl

Social Media Marketing: B2B – A Client Case Study

Let’s pretend that you’re the marketing director for Starbucks, and your latest task is to develop a social media campaign to promote your company’s fair trade...

Inbound Marketing, Social Media Marketing
how-to-build-a-webpage

09/23/2013

By Joel

How to Build a Webpage

Some of you out there have great ideas for businesses, but don’t have a dime to shell out for a website. It happens to the best of us. So while you’re saving your...

Interactive
Boring-Topic,-Interesting-Content

09/18/2013

By Cheryl

How to Turn a Boring Topic into Interesting Content

So your name comes up to write the next company or ad agency blog post. You’re pumped because last time you wrote about your interpretation of the marketing techniques...

Copywriting, Inbound Marketing
6-Ads-That-Will-Inspire-You-to-Be-a-Better-Person

09/14/2013

By Whitney

6 Ads That Will Inspire You to Be a Better Person

1. “Made of More” – Guinness Typically, when we think of beer commercials, we think of the iconic Budweiser Frogs, girls in scantily clad attire, and “guy”...

Advertising
youtube101-part2

09/12/2013

By Bethany

YouTube 101: Part 2

YouTube 101: How to Engage Engagement is a form of commitment. That may be a no-brainer if you’re looking at engagement as a precursor to marriage, but I’m talking...

Integrated Marketing
social-storytelling

08/30/2013

By Whitney

The Moral of the Story – Storytelling for Content Marketing

It was early. It was Monday. It was hot. I had been on a train for eight hours before I finally stepped off the platform into Praha Hlavní Nádraží—that’s Prague’s...

Inbound Marketing, Social Media Marketing
Utilizing-YouTube-with-Motion-Graphics

By Elise

How to Capitalize on YouTube with Motion Graphics

In one of our latest posts, YouTube 101, we discussed why, when, and how to use the video sharing platform. We also noted that the video powerhouse is the “second...

Design
Guest-Blogging

08/28/2013

By Cheryl

Pros and Cons of Guest Bloggers

My husband and I were watching an interchangeable Tom Cruise movie last night where one of the clues to catching the bad guy was a fingerprint on a quarter. As they...

Copywriting, Inbound Marketing
youtube101

08/26/2013

By Bethany

YouTube 101

Have you seen the Gangnam Style music video? How about Justin Beiber’s song “Baby” with Ludacris? No? Then you probably have been living in YouTube oblivion...

Integrated Marketing
5-Benefits-of-LinkedIn-Sponsored-Updates

08/23/2013

By Cheryl

5 Benefits of LinkedIn Sponsored Updates

As advertisers and marketers we are all familiar with the concept of promoted social media posts—mainly on Facebook and Twitter. But now, there’s another social...

Inbound Marketing, Social Media Marketing
Dont-forget-to-sketch

08/22/2013

By Sam

Sketching – The Designer’s First Step

Children are inherently creative. From a very young age, we are introduced to Crayola’s jumbo crayons, endless jars of Play-Doh, and the ever-popular macaroni art....

Design
wordpress-pros

08/21/2013

By Bethany

Why Use WordPress?

Know WordPress? No? Well, let us introduce you. You won’t meet a more personable blogging tool or CMS out there. And here are four reasons why: Simple Pleasures...

Interactive
IG-Business_Main

08/20/2013

By Whitney

9 Ways to Use Instagram for Business

There is something completely untouchable about a photo. Photos take us to places we’ll never go, allow us to come face to face with people we’ll never meet, and...

Integrated Marketing, Social Media Marketing
Social-Media-Transparency

08/09/2013

By Bethany

Social Media Transparency = Customers

I once went out with a guy that refused to tell me his last name. Not only his last name, but his age, anything about his family, and where he worked. It will come...

Social Media Marketing
Social-Marketing

08/08/2013

By Lee

Social Marketing: Effectively Communicating the Value of Your Brand

All marketing is communication. And all communication leaves an impression. Posts, comments, hashtags, banners – all this content is constantly communicating who...

Integrated Marketing, Social Media Marketing
Content-Curation

08/07/2013

By Cheryl

Creating a Masterpiece with Content Curation

Imagine walking through a world-class museum in Paris where you expect to see some of the greatest art under one roof. Picture yourself strolling through halls featuring...

Inbound Marketing
Typography

08/06/2013

By Elise

Fonts and Stuff

Much of my job as a designer is about bringing imagery and type together to communicate a message in the best way possible. Whether it is designing a new logo, website,...

Design
anatomy-of-a-brand

07/26/2013

By Sam

Anatomy of a Brand

When was the last time you went for a run or swung around a kettle bell? On a similar note, what did you have for dinner last night? If either of these questions stirs...

Branding, Design, Social Media Marketing
Meta-descriptions

07/19/2013

By David

10 Tips for Writing Wicked Meta Descriptions

Metadata. What an awesomely geeky word! Sounds like how you how you would describe meditating about data. Or maybe its data about a meteorite. Or could it be information...

Interactive
Jibe - The Meat

07/18/2013

By Whitney

Getting to the MEAT of the Social Media Marketing Matter

I HATE gristly meat. In fact, I don’t know anyone who likes it. Do you? I didn’t think so. It’s tough, it’s weird, it’s mysterious, it’s flavorless, and...

Jibe News, Social Media Marketing
social-media-good-bad-ugly

07/16/2013

By Cheryl

Social Media: The Good, the Bad, and the Ugly

I’m currently flying somewhere over the Rocky Mountains. There’s a big blue sky overhead and a lot of puffy white clouds below. Every time I fly I’m amazed by...

Social Media Marketing
7-deadly-sins-of-advertising

07/12/2013

By Mark

The 7 Deadly Sins of Advertising

I had an advertising design professor in college who used to say that 90% of advertising is a worthless waste of money, space and time; 9% gets attention, but fails...

Advertising
10-ways-to-be-a-better-writer

07/11/2013

By Whitney

10 Ways to Be a Better Writer

On the first day of my last semester, my college professor offered a sentiment that will stick with me forever: “If you have the ability to put words together in...

Copywriting
it's-not-B2B-or-B2C

07/03/2013

By Bethany

It’s Not B2B or B2C, It’s P2P

I hate it when people pretend to care. Like the absent-minded “uh-huh”-er that can’t pull her eyes off her phone when you’re bearing your soul to her. Or the...

Integrated Marketing
bad-backlinking

07/02/2013

By David

Website Sinking with Bad Backlinking

In this digital age of marketing and the fierce competition to build a reputable and highly visible online presence, one topic that is constantly evolving is SEO....

Interactive
Social-Media-for-Business

06/29/2013

By

Social Media for Business – Why It’s More Important than Ever

Why do you use social media?  To stay connected? To learn? To voice your opinion? Chances are that you use social media for a combination of all of these reasons...

Social Media Marketing
10-tips-for-an-outrageously-great-website

06/28/2013

By Joel

10 Tips for an Outrageously Great Website

Mobile and/or Responsive Functionality Responsive design has been around for a while now, but has quickly become the norm in the last couple of years. It is now expected...

Interactive
social-typology

06/27/2013

By Braden

Be a Social Superman – Understanding Your Social Media Audience

This past weekend I went to see the new Superman movie Man of Steel. Ever since I can remember I’ve always appreciated a good coming-of-age movie—and Superman...

Social Media Marketing
6-Things-to-Know-About-Photoshop

06/24/2013

By Elise

6 Things to Know About Photoshop

Have you ever wanted to make your friends believe you went on an amazing vacation or had an epic battle with a wild beast? Or maybe just get rid of that zit on your...

Design

Internet Explorer?

Unfortunately, IE is horrible at displaying the internet.