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A Branding How-To

Posted by Ali in Advertising, Book of the Month, News on April 6, 2011

March Book of the Month Review: The Brand Gap by Marty Neumeier

Neumeier, author of The brand Gap, introduces us to these three simple questions.

What do you do? | What makes you different? | Why does it matter?

Now, try answering each with only one sentence each. Not so easy, is it? If

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Social Media, Much More Than a Bunch of Hog Wash

Posted by dave in Facebook, Social Media, Twitter on April 4, 2011

Social Media in Plain English

If your current attitude toward social media evokes terms such as “fad,” “child’s play,” or “hog wash,” I would put you in a class of naysayers equivalent to Western Union in 1876…

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device

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April Fool’s fo’ You

Posted by dave in News on April 1, 2011

Every year, April Fool’s Day manages to creep up on me like a Ninja in clown attire.

While I’ve never truly been victimized on the prankster’s holiday, I know there are hundreds of Americans out there that wake up to saran-wrapped toilets and desk staplers encapsulated in Jello (After all, who doesn’t get a kick

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3 Things Twitter Newbies Should Know

Posted by joel in Social Media, Twitter on March 31, 2011

When I first signed up for my own Twitter account near the end of 2006, there were a few things that had me scratching my head. I couldn’t figure out why everyone was putting random pound signs in front of certain words and I was mystified by the occasional @ symbol in front of

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Going Green Guide

Posted by Ali in News on March 28, 2011

Ever find yourself paralyzed at the thought of going green? Deep down I imagine all of us want to save a little money and make a positive impact on our environment. So what is stopping us from making the change? Well, quite frankly, change can be scary—especially when we don’t know how to go

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Once Upon an Ad Campaign…

Posted by dave in Account Service, Advertising on March 25, 2011

Volkswagen Print Ad

Remember the last time you overheard a juicy break room conversation prefaced by the phrase “One time at band camp…” If it had happened, you’d definitely never forget it.

That’s because our existence is made more interesting by stories. Stories transpose the mundane into adventures; they’re the means by which we

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Firefox 4.0 Released!

Posted by joel in News on March 24, 2011

As a web developer I’m always eager to see the latest trends in web technology, so naturally I tried out the new version of Firefox this morning.  I have always been a huge Firefox fan, mainly because of their add-ons.  I could hardly do my job without Firebug, and they’ve got some other pretty

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Alt Summit Recap: Art of the Pitch

Posted by Ali in ALT Series: Messages in a bottle on March 22, 2011

People are approaching blogs to promote their products in hopes to be exposed to the blog communities, which, depending on the blog, can consist of millions of readers. This can be an extremely effective and viral way to get noticed if you have the right approach.

Heather Armstrong of Dooce® and Neil Chase from Federated

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We acknowledge your expertise and apply our own in order to breathe life into deflated or frustrated marketing plans. We offer third party perspective, energy, creativity, strategy, and new media expertise – along with that same list of services that others offer.

Give us a call. We’d love to sit down with you for a complimentary hour of consultation and demonstration of what life could be like when your marketing Jibes.

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