Facebook-News-Feed-Changes

03/22/2013

By Bethany

Facebook News Feed Changes – The Good & the Bad for Brands

Sometimes Facebook can feel like the popular jock at school that everyone talks bad about behind his back, but can’t help cheering him on when he’s throwing that...

Advertising, Social Media Marketing
social-media-roi

03/12/2013

By Mark

6 Ways to Measure Social Media ROI

If you are a marketing director or social media manager, the value of your social engagement strategy may often come under the scrutiny of those above you – especially...

Social Media Marketing
social-ceo

03/08/2013

By Lee

The Social CEO: The 4 Most Important Decisions for CEO’s Regarding Social Media

Remember when Apple launched the Initial Public Offering of its stock to the investing public? How about Google? When Apple went public in December of 1980, it generated...

Social Media Marketing
brand-identity-and-social-media

03/05/2013

By Kelsey

Find Yourself— Brand Identity and Social Media

Let’s start with the definition of “identity.” Identity is the “sense of self, providing sameness and continuity in personality over time…” So as far as...

Branding, Design, Social Media Marketing
3-social-media-trends

03/02/2013

By Amorie

3 Social Media Trends to Watch in 2013

I’ll admit, I’m a little addicted to Facebook. I scroll through Facebook when I wake up, after brushing my teeth, on my lunch break and some more personal...

Social Media Marketing
social-media-blackeye

02/23/2013

By Bethany

4 Ways to Avoid a Social Media Black Eye

For many businesses, social media can feel as awkward as Smalls’ first experience learning how to play baseball in the movie, The Sandlot. We all know that we need...

Social Media Marketing
building-bigger-brands-with-numbers

02/22/2013

By Sam

Building Bigger Brands by the Numbers

Starbucks has 33,759,249 likes on Facebook. Apple has 1,041,658 subscribers on YouTube. Nike has 925,734 followers on Twitter. And by the time you read this, those...

Advertising, Branding, Social Media Marketing
What-Every-Business-Should-Do-on-LinkedIn

02/16/2013

By Braden

Shine Your LinkedIn Loafers – What Every Business Should Do on LinkedIn

Confession time. I’m a shoe guy. Some might say I have an addiction. Shoes, of any kind, are my most prized articles of clothing. I’m “that guy” that looks...

Social Media Marketing
web-is-a-growing-beast

02/01/2013

By Bethany

The Web Is a Growing Beast – Are You Feeding It?

Change can be frustrating. Like when your flight time is changed, your favorite fashion trend suddenly becomes a fashion faux pas, or your cherished team breaks its...

Social Media Marketing
reviews-rankings-likes

01/25/2013

By Lee

Reviews, Rankings and Likes

Consider this: I hear about your product on the radio… so I type the name of it in Google and check the Google reviews. I read my friend’s Tweet about his great...

Advertising, Social Media Marketing
changing-role-of-traditional-media

01/22/2013

By Darrian

The Changing Role of Traditional Media

You may have noticed the iconic magazine, Newsweek, publish its #LastPrintIssue in December 2012. Many called this another white flag raised by a traditional organization...

Advertising, Social Media Marketing
a-good-conversationalist

01/15/2013

By Cheryl

A Good Conversationalist Listens 70% of the Time

“We’ve all been in those conversations where someone talks, and talks, and talks and talks…” was the first thing I wrote at the top of my screen when looking...

Social Media Marketing
Leveraging-Negative-Comments

01/03/2013

By Mark

Leveraging Negative Comments into Powerful Marketing Tools

The other night I woke up with a start. Frightened screams were coming from my 8-year-old son’s bedroom. I rushed downstairs, picked him up in my arms and asked...

Social Media Marketing
8-drivers-of-digital-marketing-success

12/21/2012

By Greg

The 8 Drivers of Digital Marketing Success

You know Dasher and Dancer, Prancer and Vixen, Comet and Cupid, Donner and Blitzen. But, did you know that Santa also has eight drivers of digital marketing success?...

Advertising, Social Media Marketing
facebook-is-a-powerful-branding-mechanism

12/18/2012

By Sam

Facebook is a Powerful Branding Machine

If you’re a car guy (or gal), you already know what that particular hobby—sorry, lifestyle—entails. Your “baby” could be a nostalgic ride from your early...

Branding, Design, Social Media Marketing
integrate-social-media

12/14/2012

By Bethany

4 Simple Ways to Integrate Social Media into Your Traditional Marketing Campaigns

It’s the awkward moment we’ve all had.  Your friends throw you a birthday party and invite all of your friends…work friends, school friends, family friends,...

Advertising, Social Media Marketing
Instagram

12/13/2012

By Whitney

Instagram – Why It Works

“Gram that.” It’s something I hear, say, and do on the regular. If you have no idea what I’m talking about, don’t worry. I’ll break it down for you. I’m...

Advertising, Social Media Marketing
Lion King

12/07/2012

By Braden

Organic Engagement —Take a Lesson From Mufasa

A few weeks ago I had a movie day with my nephew. He chose to watch the Lion King. I know we are all familiar with the story, so I’ll refrain from speaking of frivolous...

Social Media Marketing
Customer Service

12/05/2012

By Mark

Online Listening Keeps Customer Service Out Of The Ditch

I often go running in the early morning with my black Labrador, Cali. Cali is 10 years old, and I’m pushing 40, so it’s sometimes difficult to drag ourselves out...

Social Media Marketing
Resourcing-A-Visibility-Plan

11/30/2012

By

Can One Employee Take Care of All My Online Marketing?

Planning—undoubtedly one of the keys to success. Whether you need a game plan, business plan, plan of attack, dental plan, or even a house plan, planning is essential...

Advertising, Social Media Marketing
six-facebook-tools

10/30/2012

By Bethany

6 Facebook Tools and Techniques You’re Not Using, But Should Be

Routines can be good.  They keep our teeth brushed, our work commute familiar and our lunch order easy.  But sometimes a break in routine is necessary.  Heck, why...

Advertising, Social Media Marketing
URL

10/16/2012

By Joel

Generate Your Own Branded, Short URLs

Promoting and sharing your most recent blog posts is crucial to your overall success as a blogger and company. Sometimes, however, little details can get in the way....

Branding, Social Media Marketing
Core Assets of Inbound Marketing

10/02/2012

By Mark

The Core Assets of Inbound Marketing

According to Harvard Health Publications, all bodily movement originates or moves through your core. This is why doctors, physical therapists, fitness instructors...

Social Media Marketing
Social Media

09/28/2012

By Bethany

Social Media – Getting Back to the Basics

Let’s play a game.  When you read the two words below, I want you to note the emotions you experience.  Ready?  Here goes… Social Media Feelings?  For those...

Advertising, Social Media Marketing
What's Hot and What's Not

09/05/2012

By Braden

Social Media—What’s Hot and What’s NOT

Take a walk down memory lane with me for a moment. Envision your childhood when you were King (or Queen) of the Neighborhood. You knew all the kids and everybody admired...

Social Media Marketing
iStock_000020340226Small

08/31/2012

By Bethany

The Top 10 Benefits of Social Engagement

As a child, my mom always told me to eat my vegetables, especially carrots because they were supposed to help my horrible eyesight.  It was probably my kind mother’s...

Advertising, Social Media Marketing
iStock_000018672917Small

08/17/2012

By Mark

How Businesses Benefit From Social Engagement

  When conducting social media marketing workshops, one of the more common questions I receive is something along the lines of, “This all sounds wonderful for...

Advertising, Social Media Marketing
NewMedia

07/31/2012

By Whitney

Traditional Media and Fax Machines

New Media vs. Traditional Media My desk at work is right next to the fax machine, and lucky for me, we don’t send that many faxes.  I say lucky for me because the...

Advertising, Social Media Marketing
Google+

07/27/2012

By

Circle Up! Google+You

In today’s social space it is easy to be overwhelmed by Facebook, Twitter, LinkedIn, Pinterest, and what seems like endless more.  At times it can seem like more...

Social Media Marketing
NewMedia-hr

07/25/2012

By Cheryl

Integrating New Media Into Your Marketing Plan

This has happened to everyone. You’re at Costco (I can see you nodding in agreement already) and you convinced yourself before you walked in the door that you were...

Advertising, Social Media Marketing
Personality

07/19/2012

By Bethany

Why Your Business Needs a Personality

Let’s talk food for just a minute. Never mind that currently it is my stomach talking more than my head—I haven’t had lunch. But don’t worry. I do have a point....

Advertising, Branding, Social Media Marketing
Video

07/06/2012

By David

Why use Video in Your Social Media Assets?

Video is a big deal. Just a few recent statistics from YouTube.com will help to back me up: Over 800 million unique users visit YouTube each month Over 3 billion hours...

Social Media Marketing
NaturalSelection

07/03/2012

By Mark

Social Media and Natural Selection

At the core of Charles Darwin’s theory of evolution is the concept of natural selection. According to Darwin, the struggle for existence will favor individuals with...

Social Media Marketing
TRU$T

06/29/2012

By Joel

The role branding plays in your web presence

Trust = $. It’s a common theme in the business world, and for good reason. It’s completely true. Think about some of your favorite brands for a minute....

Branding, Social Media Marketing
ArtOfListening

06/25/2012

By Whitney

The Art of Listening

The Best Social Media Monitoring Tools “Wait…what?” Chances are you hear that phrase on the daily, perhaps even hourly.  The reason?  Most of us are terrible...

Social Media Marketing
CallMe...Maybe

06/15/2012

By Bethany

Tying the Knot With Consumers Through Online Directories

How can online directories help my bottom line? Dating. It can be quite the chore. By a show of virtual hands, how many of you met your significant other by avoiding...

Social Media Marketing
organicVSseo

05/30/2012

By Whitney

Why Keywords Matter When You’re Blogging

Organic.  This word carries with it a sense of goodness, purity, and naturalness.  Or if you’re like me, you’ve probably succumbed to clever and commendable...

Advertising, Social Media Marketing
3Levels

05/25/2012

By Greg

The Three Levels of the Web

Imagine a place where you can turn yourself into a cartoon character, act as a fashion critic for pets, endlessly pop bubble wrap, and feed the poor by answering trivia...

Social Media Marketing
demystifying

05/18/2012

By

Demystifying Social Media

The Loch Ness Monster.  Extraterrestrials.  A teenager’s mind.  There are a lot of mysteries in this world.  Some that could keep us up for hours fretting about...

Social Media Marketing
FishingNet

05/11/2012

By Mark

Wider Net, More Fish

Social Media Strategy for Business-to-Business Marketers One of the more common comments I hear these days goes along the lines of, “We don’t sell to consumers,...

Advertising, Branding, Social Media Marketing

Internet Explorer?

Unfortunately, IE is horrible at displaying the internet.