Simplifying-Social-Media-is-ROI-the-Answer-Blog-Post

05/16/2014

By Samantha

Simplifying Social Media: Is ROI the Answer?

Human nature drives us to compartmentalize and rationalize the world around us. Clean equations take chaos and turn it into understandable ideas. Synthesizing mass amounts of data down to simple patterns is a beautiful thing and, quite frankly, what I may or may not dream of at night. For someone like me, the idea of living and working in a world that is becoming more and more centered on social media is terrifying. Social media...

content-marketing_sharing-is-caring

03/31/2014

By Cyndi

Content Marketing: Sharing is Caring

  Today, we live in a world where we can share more content with more people, faster than we have ever been able to before. Let’s be honest – a huge reason we share content isn’t just because it may be awesome, but also because we want to engage with other people. The use of social networks has made this task easier than ever and has fostered the idea of group mentality. We are able to learn from and in return be...

Getting-Up-Close-and-Personal-with-Instagram

03/05/2014

By Cyndi

Getting Up Close and Personal with Instagram

It would seem that Aladdin wasn’t the only one wanting to show someone the world. People are constantly sharing pictures of cool things they’ve done, places they’ve...

Interactive, Social Media Marketing
4_Tips_For_Avoiding_Social_Media_Blunders

02/21/2014

By Cyndi

Social Media: Not Always a Class Act

Have you ever sent a message to someone it wasn’t intended for and may in fact actually have been about that person? I hate to admit this, but I have done that not...

Branding, Social Media Marketing
facebook

02/04/2014

By Cyndi

Facebook decline? Happy Birthday anyway

Happy 10th Birthday Facebook! Over the years the social media giant has been a part of my life as much as exercising and eating. More loved than exercising, but less...

Social Media Marketing
social-media-variety

01/31/2014

By Braden

Variety: February and Social Media’s Common Ground

Oftentimes, February receives a terrible rap. Many people speak of the February blues, or an “endless” winter. Many might believe that it’s cold, dark, and...

Branding, Social Media Marketing
instagram-dos-and-donts-for-business

12/20/2013

By Braden

Instagram Do’s and Don’ts for Your Business

By now, you probably understand that it’s important (maybe even crucial) for your business to have a Facebook page, a Twitter account, or a LinkedIn profile. You’re...

Social Media Marketing
3-Social-Media-Do-or-Dies

10/18/2013

By

3 Social Media Do or Dies

Superman has kryptonite, werewolves have the silver bullet, baseball players have grand slams, and doctors have the cure-all. There are a lot of terms we use in our...

Social Media Marketing
Why-Youre-Not-Getting-Facebook-Likes

10/17/2013

By Bethany

Why You’re Not Getting Facebook Likes

Listen up. This is your target Facebook audience speaking and I want to be heard. You’d be wise to pay attention if you truly want to connect, and start getting...

Social Media Marketing
Google-ads

10/12/2013

By Whitney

Google’s New Ad Policy: Shared Endorsements are Your Posts

I remember the good ol’ days. It was 2006 and when I logged into Facebook (the only social profile I had), there was a “Top Friends” grid in the column to the...

Advertising, Social Media Marketing
art-of-engagement

10/11/2013

By Bethany

The Art Of Social Media Engagement Through Video

Have you ever watched an artist at work? At first their brushstrokes may seem haphazard and chaotic, but slowly the lines and shapes come to life and a masterpiece...

Social Media Marketing
the-power-of-twitter

10/09/2013

By Cheryl

5 Twitter Stats (Plus Some Tips) That Will Blow Your Mind

I remember when I first heard about Twitter. The whole concept confused me. Only 140 characters to share an update? I wondered why anyone would ever want or need to...

Social Media Marketing
SnapchatStories

10/05/2013

By Whitney

Oh Snap! Snapchat Gets Stories and Ads?

I love a good ugly selfie. You know, the photos that you take of yourself and send to friends in hopes of receiving a “Bhahaha,” laughing/crying face emoji,...

Advertising, Social Media Marketing
If-You-Were-a-Social-Media-Site

10/04/2013

By Bethany

Social Media Networks – Which One Are You?

I’m Pinterest Not because I’m crafty and love to try new recipes (unless you consider a couple minutes in the microwave cooking), but because I love refining my...

Social Media Marketing
Pinterest-Instagram-Banner-Ads

10/02/2013

By Cheryl

Pinterest and Instagram: The Birth of Banner Ads

Launching a new social media site is kind of like having a baby (stick with me). There is no way to know from the beginning what the site is going to be like when...

Advertising, Social Media Marketing
marketing-to-millennials

09/30/2013

By Whitney

Marketing to Millennials: Part One – Understanding Generation Y

Friday was a rather blustery day here in the SLC. It called for a jacket and some great fall fashion. So I slipped on my oxfords, argyle socks, and long tweed riding...

Inbound Marketing, Social Media Marketing
Social-Media-Marketing-B2B

09/26/2013

By Cheryl

Social Media Marketing: B2B – A Client Case Study

Let’s pretend that you’re the marketing director for Starbucks, and your latest task is to develop a social media campaign to promote your company’s fair trade...

Inbound Marketing, Social Media Marketing
social-storytelling

08/30/2013

By Whitney

The Moral of the Story – Storytelling for Content Marketing

It was early. It was Monday. It was hot. I had been on a train for eight hours before I finally stepped off the platform into Praha Hlavní Nádraží—that’s Prague’s...

Inbound Marketing, Social Media Marketing
5-Benefits-of-LinkedIn-Sponsored-Updates

08/23/2013

By Cheryl

5 Benefits of LinkedIn Sponsored Updates

As advertisers and marketers we are all familiar with the concept of promoted social media posts—mainly on Facebook and Twitter. But now, there’s another social...

Inbound Marketing, Social Media Marketing
IG-Business_Main

08/20/2013

By Whitney

9 Ways to Use Instagram for Business

There is something completely untouchable about a photo. Photos take us to places we’ll never go, allow us to come face to face with people we’ll never meet, and...

Integrated Marketing, Social Media Marketing
Social-Media-Transparency

08/09/2013

By Bethany

Social Media Transparency = Customers

I once went out with a guy that refused to tell me his last name. Not only his last name, but his age, anything about his family, and where he worked. It will come...

Social Media Marketing
Social-Marketing

08/08/2013

By Lee

Social Marketing: Effectively Communicating the Value of Your Brand

All marketing is communication. And all communication leaves an impression. Posts, comments, hashtags, banners – all this content is constantly communicating who...

Integrated Marketing, Social Media Marketing
anatomy-of-a-brand

07/26/2013

By Sam

Anatomy of a Brand

When was the last time you went for a run or swung around a kettle bell? On a similar note, what did you have for dinner last night? If either of these questions stirs...

Branding, Design, Social Media Marketing
Jibe - The Meat

07/18/2013

By Whitney

Getting to the MEAT of the Social Media Marketing Matter

I HATE gristly meat. In fact, I don’t know anyone who likes it. Do you? I didn’t think so. It’s tough, it’s weird, it’s mysterious, it’s flavorless, and...

Jibe News, Social Media Marketing
social-media-good-bad-ugly

07/16/2013

By Cheryl

Social Media: The Good, the Bad, and the Ugly

I’m currently flying somewhere over the Rocky Mountains. There’s a big blue sky overhead and a lot of puffy white clouds below. Every time I fly I’m amazed by...

Social Media Marketing
Social-Media-for-Business

06/29/2013

By

Social Media for Business – Why It’s More Important than Ever

Why do you use social media?  To stay connected? To learn? To voice your opinion? Chances are that you use social media for a combination of all of these reasons...

Social Media Marketing
social-typology

06/27/2013

By Braden

Be a Social Superman – Understanding Your Social Media Audience

This past weekend I went to see the new Superman movie Man of Steel. Ever since I can remember I’ve always appreciated a good coming-of-age movie—and Superman...

Social Media Marketing
IG-Video-1

06/21/2013

By Whitney

Instagram Video and (Potentially) the Untimely Demise of Vine

As a child, I was fierce. I was a small girl, but when it came time for the karate sparring championships, boys and roundhouse kicks didn’t scare me. After making...

Social Media Marketing
Facebook-Hashtags

06/20/2013

By Bethany

Facebook Hashtags- Good or Bad?

 Some of us #lovetousehashtags anywhere we possibly can. Others of us feel like it should be relegated to just Twitter or Instagram. While I can see the appeal to...

Social Media Marketing
Pinterest-Predictions

06/14/2013

By Cheryl

Pinterest: An Inbound Marketer’s Dream

Pinterest has been a wildfire since it was first introduced to the marketplace. Since May of 2011, unique visitors to the site have increased by 2,702%—making it...

Inbound Marketing, Social Media Marketing
ivory-homes-testimonial

06/07/2013

By Cheryl

Ivory Homes Testimonial: Turning on the Social Media Light

I was recently having a conversation with my 9-year-old about what makes up North America. Our conversation went something like this: “We should be friends with...

Jibe News, Social Media Marketing
Objective-Based-Social-Campaigns

06/06/2013

By Greg

Building an Objective-Based Social Campaign

Ready… Aim… Fire. These three words are burned sequentially into our brains as strongly as any other three-word combination. In fact, the permanence of the phrase...

Advertising, Social Media Marketing
Counting Likes

05/24/2013

By Bethany

Taking Your Social Media Presence Beyond Likes

You’re in 8th grade biology class and Mrs. Jones is droning on and on about osmosis. But the movement you are paying attention to isn’t that of water molecules,...

Social Media Marketing
building-brand-relationships-on-social-media

05/14/2013

By Greg

Building Brand Relationships on Social Media

When it comes to weddings, I have the worst luck. I generally arrive late to find that Larry, the bride’s uncle, has eaten all of the food and that his kids have...

Branding, Integrated Marketing, Social Media Marketing
Evolution-Of-Facebook

05/11/2013

By Braden

The Evolution of Facebook

Change is inevitable. It is one thing that we can all count on. Some fear change, while others embrace it. Facebook has embraced change more than any other social...

Social Media Marketing
3 New Fundamentals of Marketing Success

05/10/2013

By Mark

The 3 New Fundamentals of Marketing Success

The marketing landscape has changed significantly in the last 24 months. Market adoption of new technologies, and corresponding methods for information gathering and...

Branding, Inbound Marketing, Integrated Marketing, Social Media Marketing
Print

04/19/2013

By Whitney

Physically Fit, Socially Integrated

In our quest to become more physically fit, healthier, and get some quality outside time, we began Jibe Jogging three weeks ago. Things are going well, and some of...

Social Media Marketing
Print

04/18/2013

By Bethany

Social Media Marketing World- Top 5 Takeaways

Social media conferences are a Mecca for new media geeks such as myself. I imagine it is similar to a Star Trek convention for a die-hard Trekkie—your obsession...

Social Media Marketing
feed-your-pheed

04/11/2013

By Braden

Feed Your Pheed

Allow me to introduce to you the latest—and arguably one of the greatest social mediums to come around in a while. Ready? Drum roll please! PHEED. (Cue crowd roar)...

Social Media Marketing
Building-Your-Online-Audience

04/09/2013

By Greg

Increasing Your Online Audience

Several years ago, a good friend of mine began hosting a radio show in the middle of the night. He was an aspiring disc jockey and convinced a local station to give...

Social Media Marketing
hashtag-howto

04/05/2013

By Bethany

Hashtag How-To’s

While some of us use hashtags as naturally and frequently as Lindsay Lohan runs in with the law, many of us still are scratching our heads at the funny pound signs...

Advertising, Social Media Marketing
Social Media: A True Business Opportunity

04/01/2013

By Lee

Social Media: A True Business Opportunity

Social media continues to be on the move. It continues to present a viable business opportunity. Forward thinking brands have understood this opportunity for some...

Advertising, Social Media Marketing

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