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How does your business create customer loyalty?

Posted by Ali in Advertising, Design, Identity, Marketing, Social Media on February 10, 2012

In marketing there is a lot of talk about creating a brand evangelist, but what is a brand evangelist and what does it take to get one, let alone many?

Branding is like trying to cultivate a relationship. You can woo her (your customer) all you want, but what it comes down

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Taglines. What’s the point?

Posted by Ali in Advertising, Design, Identity, Marketing on January 17, 2012

Without a tagline there is no point.

A brand with a tagline helps guide the consumer, a good tagline will often evoke an emotional response from the consumer, speaking to something deeper that they may find value in. The tagline helps you shorten the decision making process by exclaiming why they should choose

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What makes a good ad?

Posted by whitneylarsen in Advertising, Apple, Identity, Marketing on January 13, 2012

After a lengthy internal debate I have finally given in after years of staying strong. I have joined the Apple bandwagon. I bought my first iPhone.

Is it everything I had hoped and dreamed of? Well, yes to be completely honest, but I must ask myself why I ultimately bought “the iPhone.” Is it

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A Good Logo

Posted by admin in Articles, Blogging, Design, Identity on January 6, 2012

The golden arches. The target. The swoosh. Mouse ears.

Without having to even show you I am able to make you think of the logo to which these descriptions pertain and the companies the logos represent. A good logo – as part of a greater identity system – will do just that.

Conversely, if

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In fact, we hesitate to call ourselves an ad agency due to the stigma that comes along with those two words. The reality is that we’re not stodgy and egotistical. We’re young, smart, and fun to work with.

We acknowledge your expertise and apply our own in order to breathe life into deflated or frustrated marketing plans. We offer third party perspective, energy, creativity, strategy, and new media expertise – along with that same list of services that others offer.

Give us a call. We’d love to sit down with you for a complimentary hour of consultation and demonstration of what life could be like when your marketing Jibes.

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