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PROJECT SPOTLIGHT: Giltner Website

Posted by admin in Branding, Design, Recent Projects, Web Technology on May 15, 2012

A trucking company based in Jerome, Idaho recently came to us looking to update their website, bringing it to the same level of sophistication and technological savviness as the rest of their company. Therein lies the problem. Here lies our solution: www.Giltner.com.

In order to increase the ease of use for the customers, agents, potential

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Design: The Language of Feeling

Posted by Ali in Design on April 18, 2012

Design is a complicated medium to talk about, and for some to understand. As a designer, communicating the importance of aesthetics to somebody who prefers quantitative data can be a challenge. Clients who invest in design often want proof that the design will work. Design, however, “isn’t so simple and knowable, which is [also]

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How does your business create customer loyalty?

Posted by Ali in Advertising, Design, Identity, Marketing, Social Media on February 10, 2012

In marketing there is a lot of talk about creating a brand evangelist, but what is a brand evangelist and what does it take to get one, let alone many?

Branding is like trying to cultivate a relationship. You can woo her (your customer) all you want, but what it comes down

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Taglines. What’s the point?

Posted by Ali in Advertising, Design, Identity, Marketing on January 17, 2012

Without a tagline there is no point.

A brand with a tagline helps guide the consumer, a good tagline will often evoke an emotional response from the consumer, speaking to something deeper that they may find value in. The tagline helps you shorten the decision making process by exclaiming why they should choose

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A Good Logo

Posted by admin in Articles, Blogging, Design, Identity on January 6, 2012

The golden arches. The target. The swoosh. Mouse ears.

Without having to even show you I am able to make you think of the logo to which these descriptions pertain and the companies the logos represent. A good logo – as part of a greater identity system – will do just that.

Conversely, if

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Visibility Strategy 101: Activate All 3 Levels of the Web

Posted by admin in Advertising, Blogging, Communications Technology, Design, Facebook, Social Media, Twitter, Video on December 28, 2011

At least three-fourths of the marketing battle these days is being visible to consumers currently in the market for your products and services. In fact a recent B-to-B study indicated that 80% of companies found their current vendors, as opposed to the other way around. This is why businesses from mom & pop retailers to

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The Importance of Good Design

Posted by admin in Design, News on December 16, 2011

Design is not a shallow, brainless construct for art school sell-outs or Marcel Breuer wannabes. When done right, it’s problem-solving. Within graphic design you have psychology of color, typographic hierarchy, and grids, among numerous other considerations; in industrial and web design a well-designed user interface could make or break a project or platform; and

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The Smartphone Trend: Shifting to Mobile Device Marketing

Posted by Ali in Advertising, Communications Technology, Design, Social Media, Twitter, Web Technology on December 13, 2011

Mobile marketing has been brought about by the rapidly growing smartphone industry. Smartphones give users access to websites on the go and in spurts throughout the day. With a large amount of people trading their old phones in for smartphones comes an urgency to make websites “mobile friendly,” meaning faster load times and user

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We acknowledge your expertise and apply our own in order to breathe life into deflated or frustrated marketing plans. We offer third party perspective, energy, creativity, strategy, and new media expertise – along with that same list of services that others offer.

Give us a call. We’d love to sit down with you for a complimentary hour of consultation and demonstration of what life could be like when your marketing Jibes.

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