Brand Equity


By Greg

The Changing Nature of Brand Equity

Marketing professionals frequently discuss brand equity as a metric for measuring the strength of a brand. However, very few people can actually define the term, let alone calculate it in any scientific way. Traditionally, brand equity has been defined as “the value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.” Walk the aisles of any grocery store and...


By Sam

Lehi City Branding: A Sneak Peek

It’s not very often that a creative agency gets to tackle a rebranding project for a city. But, that’s exactly what Jibe did for Lehi city, a fast-growing town located between Salt Lake City and Provo. As the sixth oldest city in Utah, Lehi has deep, historical roots that have undoubtedly contributed to the city’s cultural identity. At the same time though, Lehi is blossoming with a new influx of business, population,...



By Lee

We Love Brands When They Are Like Our Mother

Remember kaleidoscopes? I think I had one once… or maybe my cousin did… or maybe I just played with one in the toy chest in kindergarten. Whatever my interactions...



By Sam

Cobbler Cove: A Sneak Peek

It’s not often that a new restaurant concept gets introduced to the world. For the past several months, Jibe has been lucky enough to help grow and establish the...

Branding, Design, Recent Projects


By Sam

A Successful Salt Lake Design Week

The week before last marked the fourth annual Salt Lake Design Week, a six-day celebration of all things design and it’s impact on our local community. The broad...

Branding, Design, Interactive, Recent Projects


By Lee

The WHY Game in Marketing

There is a fun game I play with my kids. We call it “The Why Game”. It’s actually really simple. In fact, we stole it from Disney’s Pinnochio. (Watch 10:33-11:10)...

Advertising, Branding, Content Marketing, Uncategorized


By Joel

The Cloud, Unicorns, and Marketing

This past weekend I was scouring the web for the best backup solution for all of my family’s home videos, pictures and files. Knowing how important keeping your...

Advertising, Branding


By Greg

Establishing Brand Meaning by Exaggeration

In 1923, Pablo Picasso famously said, “Art is not truth. Art is a lie that makes us realize truth.” I have found these revealing mistruths to be particularly present...

Brand Image


By Greg

Work on Brand, Not Product

American businesses are in love with product. Our management books, business school lectures, and annual reports have been overtaken by talk of product innovation....



By Sam

Project Spotlight: Newvo Homes Brand Identity, Website & Motion Graphic

Anyone who is part of the design and advertising world has their favorite types of projects to work on. Some prefer to build a new brand identity from the ground up;...

Branding, Design, Recent Projects


By Sam

Grid-based Graphic Design

I’m sure we all remember years ago when we were tiny youngsters learning about the different systems of the body. Just for fun, let’s recap: the skeletal structure...

Branding, Design


By Cyndi

Social Media: Not Always a Class Act

Have you ever sent a message to someone it wasn’t intended for and may in fact actually have been about that person? I hate to admit this, but I have done that not...

Branding, Social Media Marketing


By Sam

Squarespace Logo: Merely a Tool, Not a Solution

  Last month, Squarespace, a mobile-ready web design template platform (with an emphasis on good design), unveiled a new tool. It’s called Squarespace Logo,...

Branding, Design


By Braden

Variety: February and Social Media’s Common Ground

Oftentimes, February receives a terrible rap. Many people speak of the February blues, or an “endless” winter. Many might believe that it’s cold, dark, and...

Branding, Social Media Marketing


By Lee

Build Your Brand – Find Your Special Sauce

At Jibe we often talk about the milk and meat of marketing. These fundamental marketing provisions often entail knowing your audience, following a proven strategy,...



By Lee

BE Something: The Importance of Brand Influence

What’s the most important thing for your business? Revenue. Peter Drucker, famous management consultant, said, “A business exists to create a customer.” If you...



By Sam

The Language of Color and Visual Identity

Recently, Jibe had the pleasure of presenting logo color concepts for a new brand we’re helping to develop. In one of our discussions with the client, we covered...

Branding, Design


By Sam

Anatomy of a Brand

When was the last time you went for a run or swung around a kettle bell? On a similar note, what did you have for dinner last night? If either of these questions stirs...

Branding, Design, Social Media Marketing


By Kyle

New Website. New Brand. Same Great Jibe.

We are Jibe. We love great design. We love great content. We love technology. We love advertising. Put them together and you get one awesome new website! To stay fresh...

Branding, Jibe News, Recent Projects


By Greg

Building Brand Relationships on Social Media

When it comes to weddings, I have the worst luck. I generally arrive late to find that Larry, the bride’s uncle, has eaten all of the food and that his kids have...

Branding, Integrated Marketing, Social Media Marketing
3 New Fundamentals of Marketing Success


By Mark

The 3 New Fundamentals of Marketing Success

The marketing landscape has changed significantly in the last 24 months. Market adoption of new technologies, and corresponding methods for information gathering and...

Branding, Inbound Marketing, Integrated Marketing, Social Media Marketing


By Whitney

One Year Older—and Wiser Too! Happy Birthday Jibe!

Happy Birthday Jibe! As kids, we patiently await each year to pass for the most important day on the calendar—our birthday. Fancy invites, themed party planning,...

Branding, Jibe News


By Sam

What Can the Earth Teach Us About Branding?

Yesterday marked the 43rd anniversary of Earth Day; a movement founded in 1970 to insert thoughts of the environment’s well being into the consciousness of the general...



By Elise

Enhancing Content with Visuals

You are a great person with an awesome personality—so why are you spending another weekend with Netflix and Haagen Daaz? I am the last person that should be giving...

Advertising, Branding, Design


By Kelsey

Find Yourself— Brand Identity and Social Media

Let’s start with the definition of “identity.” Identity is the “sense of self, providing sameness and continuity in personality over time…” So as far as...

Branding, Design, Social Media Marketing


By Sam

Building Bigger Brands by the Numbers

Starbucks has 33,759,249 likes on Facebook. Apple has 1,041,658 subscribers on YouTube. Nike has 925,734 followers on Twitter. And by the time you read this, those...

Advertising, Branding, Social Media Marketing


By Sam

The Role Branding Plays with Inbound Marketing

Every great fisherman (or even a decent one) knows that in order to catch the fish he’s after, he needs to use the right bait. Moreover, he also needs to cast his...



By Whitney

Super Bowl Ads – 3 Trends for 2013

A full shopping cart and a slightly depleted bank account later, you’ve got everything you need. While you’re unloading the tortilla chips, frozen chicken wings,...

Advertising, Branding


By Sam

The Creative Process Behind Logo Design

We all know what logos are, but have you ever considered how they come to be? Believe it or not, they don’t just materialize out of thin air like water droplets...

Branding, Design


By Sam

Facebook is a Powerful Branding Machine

If you’re a car guy (or gal), you already know what that particular hobby—sorry, lifestyle—entails. Your “baby” could be a nostalgic ride from your early...

Branding, Design, Social Media Marketing


By Sam

Brand Symbolism

As I stare forward at my computer, trying to pull the perfect words out of my brain, my eyes can’t help but be drawn to the mark at the bottom of the monitor. It’s...

Branding, Design


By Greg

Branding in the Digital Age

Several months ago, I read a disturbing story about a man in Egypt who woke up at his own funeral.  He had been declared dead after suffering a heart attack at work.  ...

Branding, Interactive


By Joel

Generate Your Own Branded, Short URLs

Promoting and sharing your most recent blog posts is crucial to your overall success as a blogger and company. Sometimes, however, little details can get in the way....

Branding, Social Media Marketing
Line for Apple Products


By Braden

Building Brand Loyalty

Imagine you’re in a world where your iPhone is replaced with an Android, in the place of your Pepsi sits a Coke, or your Aveda hair product is now an LA Looks styling...

LinkedIn Redesign


By Whitney

LinkedIn – The Long Overdue Redesign

I remember the first time I heard about LinkedIn. It was two years ago. I was in Paris visiting my rather ambitious and very well connected friend from college. As...

Branding, Integrated Marketing
Great Design


By Sam

Is Great Design Worth the Cost?

Design is a powerful tool. At its heart, it’s about communication (note the root word “sign”). Its main purpose is to inform, persuade, educate, or otherwise...

Branding, Design


By Bethany

Why Your Business Needs a Personality

Let’s talk food for just a minute. Never mind that currently it is my stomach talking more than my head—I haven’t had lunch. But don’t worry. I do have a point....

Advertising, Branding, Social Media Marketing



Good Photography in Design

“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures...

Branding, Design


By Joel

The role branding plays in your web presence

Trust = $. It’s a common theme in the business world, and for good reason. It’s completely true. Think about some of your favorite brands for a minute....

Branding, Social Media Marketing
project spotlight_giltner website




A trucking company based in Jerome, Idaho recently came to us looking to update their website, bringing it to the same level of sophistication and technological savviness...

Branding, Design, Recent Projects


By Mark

Wider Net, More Fish

Social Media Strategy for Business-to-Business Marketers One of the more common comments I hear these days goes along the lines of, “We don’t sell to consumers,...

Advertising, Branding, Social Media Marketing
Target Branding by Allan Peters


By Ali

Why Is Branding More Important Than Ever?

On an average day, consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products.” –Scott M. Davis Brand...


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