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A Branding How-To

Posted by Ali in Advertising, Book of the Month, News on April 6, 2011

March Book of the Month Review: The Brand Gap by Marty Neumeier

Neumeier, author of The brand Gap, introduces us to these three simple questions.

What do you do? | What makes you different? | Why does it matter?

Now, try answering each with only one sentence each. Not so easy, is it? If

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February’s Book Review

Posted by Ali in Advertising, Book of the Month on March 1, 2011

Our February’s BOM really wasn’t all we had hoped it would be. In short, Made to Stick was less than sticky – an incredibly slow read at times filled to the brim with repetitive case studies. I literally couldn’t read more than ten pages at a time without reading myself to sleep — dreading the

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February Book of the Month

Posted by Ali in Book of the Month on January 31, 2011

For Jibe’s book club in February, we’re reading Made to Stick; Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath. Exploring the core principles that give ideas life, this New York Times Bestseller will help get your own ideas off the ground. Read along with us and let us know

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Avatars by Sterling Adventures

In fact, we hesitate to call ourselves an ad agency due to the stigma that comes along with those two words. The reality is that we’re not stodgy and egotistical. We’re young, smart, and fun to work with.

We acknowledge your expertise and apply our own in order to breathe life into deflated or frustrated marketing plans. We offer third party perspective, energy, creativity, strategy, and new media expertise – along with that same list of services that others offer.

Give us a call. We’d love to sit down with you for a complimentary hour of consultation and demonstration of what life could be like when your marketing Jibes.

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