Posted by Ali
in Advertising,
Book of the Month,
News on April 6, 2011
March Book of the Month Review: The Brand Gap by Marty Neumeier
Neumeier, author of The brand Gap, introduces us to these three simple questions.
What do you do? | What makes you different? | Why does it matter?
Now, try answering each with only one sentence each. Not so easy, is it? If