06/01/2012

By Greg

PROJECT SPOTLIGHT: Sweetening Life with Mrs. Fields

Communication can be difficult – just ask my friend. When we were in high school, he crashed his dad’s ATV.  He knew he was in trouble and dreaded the moment...

Advertising, Recent Projects
organicVSseo

05/30/2012

By Whitney

Why Keywords Matter When You’re Blogging

Organic.  This word carries with it a sense of goodness, purity, and naturalness.  Or if you’re like me, you’ve probably succumbed to clever and commendable...

Advertising, Social Media Marketing
FishingNet

05/11/2012

By Mark

Wider Net, More Fish

Social Media Strategy for Business-to-Business Marketers One of the more common comments I hear these days goes along the lines of, “We don’t sell to consumers,...

Advertising, Branding, Social Media Marketing
AnticipatingClientNeeds

05/04/2012

By Cheryl

Anticipating Client Needs

Growing up, I remember hearing my younger sister pester my mom to predict answers to things she couldn’t possibly know. “What happens at the end of this book?”...

Advertising

04/26/2012

By

Relationships and Advertising

“Maowage! Maowage is what bwings us twogetha today!” … and is the topic that brings us together for this blog post. Marriage requires trust, as does just...

Advertising, Social Media Marketing
Why

02/29/2012

By Greg

Why We Do What We Do

According to the most celebrated economist of all time, your business should probably be hiring an advertising agency.  In his seminal work, The Wealth of Nations,...

Advertising
BadAds

02/14/2012

By Greg

Why Hire an Ad Agency?

There it was, attached to the front door with a piece of clear scotch tape – a flier for a local pizza joint. “It just testes better?” I read it again just to...

Advertising
BrandEvangelists

02/10/2012

By Ali

How does your business create customer loyalty?

In marketing there is a lot of talk about creating a brand evangelist, but what is a brand evangelist and what does it take to get one, let alone many? Branding is...

Advertising, Design, Social Media Marketing
Taglines

01/17/2012

By Ali

Taglines. What’s the point?

Without a tagline there is no point. A brand with a tagline helps guide the consumer, a good tagline will often evoke an emotional response from the consumer, speaking...

Advertising, Design
ad

01/13/2012

By Whitney

What makes a good ad?

After a lengthy internal debate I have finally given in after years of staying strong. I have joined the Apple bandwagon. I bought my first iPhone. Is it everything...

Advertising
JibeQRblogpost-320x294

01/03/2012

By

A Simplifier’s Ally

I have a confession, but let’s try to keep this between us. I like to make things simple. Microwaves, online bill pay, toasters, remote controllers, drive-thrus…I...

Advertising, Interactive, Social Media Marketing

12/28/2011

By

Visibility Strategy 101: Activate All 3 Levels of the Web

At least three-fourths of the marketing battle these days is being visible to consumers currently in the market for your products and services. In fact a recent B-to-B...

Advertising, Design, Interactive, Social Media Marketing
MobileMktg

12/13/2011

By Ali

The Smartphone Trend: Shifting to Mobile Device Marketing

Mobile marketing has been brought about by the rapidly growing smartphone industry. Smartphones give users access to websites on the go and in spurts throughout the...

Advertising, Design, Interactive, Social Media Marketing
youtube

12/09/2011

By Cheryl

Advertising and YouTube

About a year and a half ago I was having some problems with my knee, due to some extremely poor training for a half marathon. I went to the running store and explained...

Advertising
CherylWinsRockie

12/08/2011

By Ali

Cheryl Brings Home the Rockie!

Congratulations to Cheryl, our superstar account manager, for bringing home her very own AAF Utah Rockie Award! We will be welcoming all congratulatory cookies, donuts,...

Advertising, Jibe News, People
Find_Chart

11/29/2011

By Ali

Facebook and Advertising

About this time last year, I was in middle of the mountains doing a search and rescue mission—for a puppy. As I am occasionally reminded, s*#$% happens. When it...

Advertising, Interactive, Social Media Marketing
Video Killed the Radio Star

11/19/2011

By

Video Killed the Radio Star

The Buggles were were the first band to have a music video played on MTV at 12:01 a.m., August 1, 1981. The video was chock-full of sparks, synth close-ups, cardboard...

Advertising
Adieu

10/20/2011

By Dave

Adieu Jibe! It’s been gnarley to the bone.

Ten years ago, I walked into a building with one objective in mind: get a job at Jibe Media, LLC. Jibe, at the time, was located in the oddly shaped attic of Key Bank...

Advertising, People
Post004_Scrabble

10/07/2011

By Dave

Can I get a word?

I’ve been asked to comment on “the value of good writing” (or, “the value of writing well,” for those of you that hold modern-day grammar...

Advertising, Design

08/18/2011

By Dave

What advertising should be

Occasionally I come across a piece of advertising magic that makes me proud of the creative class with which I aspire to belong. This video recently marked one of...

Advertising, Jibe News
Final-Mobile-Survey-Infographic-medium-res

08/04/2011

By Dave

Would you give up _________ for your Smartphone?

This morning, as I was perusing the morning tech tabloids, I came across this fun little “study” from TeleNav: I’ll let you do most of the digesting,...

Advertising, People, Social Media Marketing
Heli_3

07/28/2011

By Ali

Customizing Your Heli

Do you ever feel that your Helicopter just isn’t as cool as it could be? If you said yes, keep reading. We were just asked to design a new look for the XINSURANCE...

Advertising, Design, Recent Projects
XINSURANCE "That's Not Covered" Campaign photography

07/14/2011

By Ali

XINSURANCE Gets an Eye Opening Makeover

XINSURANCE isn’t your typical insurance agency, and that’s what we wanted to show the consumer. With a sleek new logo that put them in line with the rest...

Advertising, Design, Recent Projects
NewPerspective

06/24/2011

By Dave

How to stop running into things

Have you ever heard the expression, “Don’t miss the forest for the trees?” If not, perhaps this will help illustrate its meaning: I was walking with a group...

Advertising
targetstore

05/25/2011

By Ali

Your Marketing Can…Be Indentifiable

As our buying options evolve, so do our marketing efforts. Marketing highlights have changed from “what it has” to “what it does” to “how it makes us feel”...

Advertising, Design
DesignMind

04/27/2011

By Ali

The Designer’s Mind: Translated

The creative individual in me isn’t always easy to understand. I find myself butting heads with my significant other over things such as how the grain jars sit on...

Advertising, Design
Smiling

04/19/2011

By Cheryl

Smiling Faces

I’ve lived in Salt Lake since I began my professional career, so my detailed study outside of this market has been fairly limited. That said, here’s what I do...

Advertising
6ways_Blog_Post

04/11/2011

By Jon

6 Ways To Ignite Your Business

In the modern business arena, it pays to be ahead of the curve, but very easy to fall behind it. Staying on top of the ever-changing technology can be a mindboggling...

Advertising, Jibe News, Social Media Marketing
StorytellingAds_vw

03/25/2011

By Cheryl

Once Upon an Ad Campaign…

Volkswagen Print Ad Remember the last time you overheard a juicy break room conversation prefaced by the phrase “One time at band camp…” If it had happened,...

Advertising
ipad2_white_hand

03/07/2011

By Andrew

Another iPad, the iPad 2

Anyone that knows me knows that I love Apple products. I’ve been an evangelist for several years and it’s just gotten worse as Apple has entered both...

Advertising, Jibe News
Each photo represented a specific category of individuals that would need supplemental insurance. This photo was for firefighters and EMS personnel

03/04/2011

By Dave

Addy Award for Jibe

Jibe was fortunate to be honored last night with an Addy award for our work with XINSURANCE. Here’s a visual tribute to the winners (work) and the winners (workers):...

Advertising, Jibe News
CocaCola

03/03/2011

By Cheryl

What You Didn’t Know You Subconsciously Knew About Advertising

We should all have strong opinions about advertising. I’m lucky enough to work in a business that is fun. It’s creative, and exciting and always evolving....

Advertising
BrandGap

03/01/2011

By Ali

February’s Book Review

Our February’s book review really wasn’t all we had hoped it would be. In short, Made to Stick was less than sticky – an incredibly slow read at times filled...

Advertising
Communication

02/28/2011

By Bethany

What type of communicator are you?

Whether it’s in our personal or professional lives, we interact with a lot of individuals who each have a different way of seeing the world. That can mean navigating...

Advertising, Jibe News
DT_Logo

02/24/2011

By Ali

Digital Trike Branding

Digital Media Consulting came to Jibe for a new look; a logo and website redesign. They left with a total brand makeover, walking out the door as Digital Trike. Here’s...

Advertising, Recent Projects
Screen-shot-2011-02-15-at-4.11.15-PM

02/16/2011

By Andrew

Using “Facebook as Page”

Let’s “face” it, Facebook is getting huge. Not only is it getting huge for personal use, but for business use as well. Case in point: businesses...

Advertising, Social Media Marketing

02/07/2011

By Mark

Super Bowl Ads – Intriguing, Appalling & Disappointing

The Super Bowl is always a frustrating experience for me. Is it so wrong of me to expect to be “wowed” by the commercials? Don’t I have a right to be thoroughly...

Advertising

Internet Explorer?

Unfortunately, IE is horrible at displaying the internet.