Advertising Beauty

01/29/2016

By Greg

The Beauty of Advertising

Times Square in New York City is the unquestionable capital of awe-inspiring advertising. Its large, backlit billboards have become some of the most sought after canvases for brands from around the globe. A recent “bureaucratic hiccup,” however, made most of these advertisements technically illegal. Several months ago, a piece of federal legislation known as MAP-21 added a number of key roads, including those that run through...

jibe-2014-out-with-the-new

02/10/2015

By Lee

Jibe 2014: Out with the New

2014. What a year! So many good things. So many good people. So many great, fun creative projects for Jibe this year. Some say “out with the old” at the end of a year, but with this list we’re going out with the “new” as we review some of the great things of 2014. New clients with exciting initiatives New brand identities for exciting start-ups New business won with exciting 2015 campaigns New office paint and décor...

the-why-game

10/08/2014

By Lee

The WHY Game in Marketing

There is a fun game I play with my kids. We call it “The Why Game”. It’s actually really simple. In fact, we stole it from Disney’s Pinnochio. (Watch 10:33-11:10)...

Advertising, Branding, Content Marketing, Uncategorized
TheCloud-Unicorns-and-Marketing

09/11/2014

By Joel

The Cloud, Unicorns, and Marketing

This past weekend I was scouring the web for the best backup solution for all of my family’s home videos, pictures and files. Knowing how important keeping your...

Advertising, Branding
2013-Marketing-Review

01/14/2014

By Greg

Your 2013 Marketing Trends

By almost any measure, 2013 was an interesting year. Jennifer Lawrence tripped at the Oscars, Justin Bieber’s pet monkey was confiscated, and Miley Cyrus swung into...

Advertising, Inbound Marketing, Integrated Marketing
5-must-haves-of-successful-email-campaign

12/17/2013

By Joel

The 5 Must Have’s of a Successful Email Campaign

Let’s face it. It’s getting harder and harder for an email to be an effective tool for a successful marketing campaign. Most of us do everything we can...

Advertising, Integrated Marketing
Google-ads

10/12/2013

By Whitney

Google’s New Ad Policy: Shared Endorsements are Your Posts

I remember the good ol’ days. It was 2006 and when I logged into Facebook (the only social profile I had), there was a “Top Friends” grid in the column to the...

Advertising, Social Media Marketing
SnapchatStories

10/05/2013

By Whitney

Oh Snap! Snapchat Gets Stories and Ads?

I love a good ugly selfie. You know, the photos that you take of yourself and send to friends in hopes of receiving a “Bhahaha,” laughing/crying face emoji,...

Advertising, Social Media Marketing
Pinterest-Instagram-Banner-Ads

10/02/2013

By Cheryl

Pinterest and Instagram: The Birth of Banner Ads

Launching a new social media site is kind of like having a baby (stick with me). There is no way to know from the beginning what the site is going to be like when...

Advertising, Social Media Marketing
6-Ads-That-Will-Inspire-You-to-Be-a-Better-Person

09/14/2013

By Whitney

6 Ads That Will Inspire You to Be a Better Person

1. “Made of More” – Guinness Typically, when we think of beer commercials, we think of the iconic Budweiser Frogs, girls in scantily clad attire, and “guy”...

Advertising
7-deadly-sins-of-advertising

07/12/2013

By Mark

The 7 Deadly Sins of Advertising

I had an advertising design professor in college who used to say that 90% of advertising is a worthless waste of money, space and time; 9% gets attention, but fails...

Advertising
Print

06/13/2013

By Kelsey

Returning to retro with your logo

I LOVE RETRO. All things retro, I just adore. And I’m not the only one—businesses and organizations often opt to throw it back and create retro-inspired designs....

Advertising, Design
Objective-Based-Social-Campaigns

06/06/2013

By Greg

Building an Objective-Based Social Campaign

Ready… Aim… Fire. These three words are burned sequentially into our brains as strongly as any other three-word combination. In fact, the permanence of the phrase...

Advertising, Social Media Marketing
5-steps-to-get-to-know-your-audience_resize

05/22/2013

By Brian

5 Steps to Get to Know Your Audience

Whether you are writing, speaking, drawing pictures or sending smoke signals, your intent is to communicate with others. Your success in getting your message to resonate...

Advertising, Integrated Marketing
marketing-silos

04/26/2013

By Cheryl

Why Marketing Silos Could Be the Death of Your Brand

Marketing Silos “If it ain’t broke, don’t fix it.” This implies that something would have to be working, before it could be fixed, right? But how do you know if...

Advertising, Integrated Marketing
uncle-sam-the-cta-man

04/15/2013

By Greg

Uncle Sam, the Call to Action Man

In 1917, as World War I raged in Europe, British Intelligence intercepted a coded message known as the Zimmerman Telegram. The telegram, sent from the German Empire,...

Advertising
3-important-lessons-fictional-adman

04/10/2013

By Sam

3 Important Lessons from a Fictional Ad Man

This past Sunday marked the much-anticipated return of everyone’s favorite televised drama set in the socially-turbulent 1960s advertising world—Mad Men. I’ll...

Advertising
hashtag-howto

04/05/2013

By Bethany

Hashtag How-To’s

While some of us use hashtags as naturally and frequently as Lindsay Lohan runs in with the law, many of us still are scratching our heads at the funny pound signs...

Advertising, Social Media Marketing
Social Media: A True Business Opportunity

04/01/2013

By Lee

Social Media: A True Business Opportunity

Social media continues to be on the move. It continues to present a viable business opportunity. Forward thinking brands have understood this opportunity for some...

Advertising, Social Media Marketing
a-man-and-his-easter-eggs

03/27/2013

By Greg

A Man and His Easter Eggs – A Cautionary Tale about Price Promotion

Easter is the most wonderful time of the year. For a few glorious months each spring, you can buy Cadbury Cream Eggs, giant chocolate bunnies, and my personal favorite...

Advertising, Integrated Marketing
Facebook-News-Feed-Changes

03/22/2013

By Bethany

Facebook News Feed Changes – The Good & the Bad for Brands

Sometimes Facebook can feel like the popular jock at school that everyone talks bad about behind his back, but can’t help cheering him on when he’s throwing that...

Advertising, Social Media Marketing
Enhancing-Content-with-Visuals

03/15/2013

By Elise

Enhancing Content with Visuals

You are a great person with an awesome personality—so why are you spending another weekend with Netflix and Haagen Daaz? I am the last person that should be giving...

Advertising, Branding, Design
building-bigger-brands-with-numbers

02/22/2013

By Sam

Building Bigger Brands by the Numbers

Starbucks has 33,759,249 likes on Facebook. Apple has 1,041,658 subscribers on YouTube. Nike has 925,734 followers on Twitter. And by the time you read this, those...

Advertising, Branding, Social Media Marketing
superbowl-trends

02/01/2013

By Whitney

Super Bowl Ads – 3 Trends for 2013

A full shopping cart and a slightly depleted bank account later, you’ve got everything you need. While you’re unloading the tortilla chips, frozen chicken wings,...

Advertising, Branding
reviews-rankings-likes

01/25/2013

By Lee

Reviews, Rankings and Likes

Consider this: I hear about your product on the radio… so I type the name of it in Google and check the Google reviews. I read my friend’s Tweet about his great...

Advertising, Social Media Marketing
changing-role-of-traditional-media

01/22/2013

By Darrian

The Changing Role of Traditional Media

You may have noticed the iconic magazine, Newsweek, publish its #LastPrintIssue in December 2012. Many called this another white flag raised by a traditional organization...

Advertising, Social Media Marketing
8-drivers-of-digital-marketing-success

12/21/2012

By Greg

The 8 Drivers of Digital Marketing Success

You know Dasher and Dancer, Prancer and Vixen, Comet and Cupid, Donner and Blitzen. But, did you know that Santa also has eight drivers of digital marketing success?...

Advertising, Social Media Marketing
integrate-social-media

12/14/2012

By Bethany

4 Simple Ways to Integrate Social Media into Your Traditional Marketing Campaigns

It’s the awkward moment we’ve all had.  Your friends throw you a birthday party and invite all of your friends…work friends, school friends, family friends,...

Advertising, Social Media Marketing
Instagram

12/13/2012

By Whitney

Instagram – Why It Works

“Gram that.” It’s something I hear, say, and do on the regular. If you have no idea what I’m talking about, don’t worry. I’ll break it down for you. I’m...

Advertising, Social Media Marketing
Resourcing-A-Visibility-Plan

11/30/2012

By

Can One Employee Take Care of All My Online Marketing?

Planning—undoubtedly one of the keys to success. Whether you need a game plan, business plan, plan of attack, dental plan, or even a house plan, planning is essential...

Advertising, Social Media Marketing
six-facebook-tools

10/30/2012

By Bethany

6 Facebook Tools and Techniques You’re Not Using, But Should Be

Routines can be good.  They keep our teeth brushed, our work commute familiar and our lunch order easy.  But sometimes a break in routine is necessary.  Heck, why...

Advertising, Social Media Marketing
Motion Graphics

10/10/2012

By Elise

Get Moving — Motion Graphics and Advertising

Chances are that most people won’t be able to define what “motion graphics” are, but they’ll know when they see them. Let’s test this. Do you remember the...

Advertising, Design
Social Media

09/28/2012

By Bethany

Social Media – Getting Back to the Basics

Let’s play a game.  When you read the two words below, I want you to note the emotions you experience.  Ready?  Here goes… Social Media Feelings?  For those...

Advertising, Social Media Marketing
iStock_000020340226Small

08/31/2012

By Bethany

The Top 10 Benefits of Social Engagement

As a child, my mom always told me to eat my vegetables, especially carrots because they were supposed to help my horrible eyesight.  It was probably my kind mother’s...

Advertising, Social Media Marketing
iStock_000018672917Small

08/17/2012

By Mark

How Businesses Benefit From Social Engagement

  When conducting social media marketing workshops, one of the more common questions I receive is something along the lines of, “This all sounds wonderful for...

Advertising, Social Media Marketing
WizardOfAds

08/07/2012

By Greg

The Wonderful Wizard of Ads

Frank L. Baum’s literary classic The Wonderful Wizard of Oz has been analyzed, interpreted, and applied in a myriad of ways since its publication in 1900. For...

Advertising
Radio

08/03/2012

By Cheryl

What Makes A Great Radio Spot?

About a year ago there was a commercial that would play on my Pandora station that was incessant and so obnoxious. The woman’s voice was whiney and contrived, the...

Advertising
NewMedia

07/31/2012

By Whitney

Traditional Media and Fax Machines

New Media vs. Traditional Media My desk at work is right next to the fax machine, and lucky for me, we don’t send that many faxes.  I say lucky for me because the...

Advertising, Social Media Marketing
NewMedia-hr

07/25/2012

By Cheryl

Integrating New Media Into Your Marketing Plan

This has happened to everyone. You’re at Costco (I can see you nodding in agreement already) and you convinced yourself before you walked in the door that you were...

Advertising, Social Media Marketing
Personality

07/19/2012

By Bethany

Why Your Business Needs a Personality

Let’s talk food for just a minute. Never mind that currently it is my stomach talking more than my head—I haven’t had lunch. But don’t worry. I do have a point....

Advertising, Branding, Social Media Marketing
How to Reel'em In

06/08/2012

By David

How to Reel ‘Em In

Fly-fishing is an outdoor activity that I have enjoyed since I was 12.  It’s a great way to get out into nature and relax. The sport can be immensely challenging...

Advertising
permed hair

06/05/2012

By Cheryl

The Risk of Not Taking Risks in Advertising

I was a very risk-averse child. Let’s be honest, I’m a risk-averse adult. But really, as a kid I stayed in line – I did what my parents told me to, I was a good...

Advertising

Internet Explorer?

Unfortunately, IE is horrible at displaying the internet.