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Wider Net, More Fish

Posted by mark in Advertising, Blogging, Branding, Facebook, Marketing, Social Media on May 11, 2012

Social Media Strategy for Business-to-Business Marketers

One of the more common comments I hear these days goes along the lines of, “We don’t sell to consumers, we’re a business-to-business model, so I’m not too worried about all this social media mumbo jumbo.” Such ignorance assumes that the new media are some kind of contained burn

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Anticipating Client Needs

Posted by cheryl in Account Service, Advertising on May 4, 2012

Growing up, I remember hearing my younger sister pester my mom to predict answers to things she couldn’t possibly know. “What happens at the end of this book?” “What if they’re out of chocolate chips at the grocery store?” “How long does it take to run around the house 19 times?” Parents have a

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Relationships and Advertising

Posted by admin in Advertising, Marketing, Social Media on April 26, 2012

“Maowage! Maowage is what bwings us twogetha today!” … and is the topic that brings us together for this blog post.

Marriage requires trust, as does just about any solid, healthy relationship.  Just ask Tiger Woods or Newt Gingrich if you don’t believe me. They’ve learned from experience that in order for relationships to last, they need

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Why We Do What We Do

Posted by Greg in Advertising, Marketing on February 29, 2012

According to the most celebrated economist of all time, your business should probably be hiring an advertising agency.  In his seminal work, The Wealth of Nations, famed economist Adam Smith strongly asserted the benefits of specialization.  Individuals and companies, he suggested, are better off focusing on economic activities for which they have

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Why Hire an Ad Agency?

Posted by Greg in Advertising, Marketing on February 14, 2012

There it was, attached to the front door with a piece of clear scotch tape – a flier for a local pizza joint.

“It just testes better?” I read it again just to be sure.  Surely, this had to be the worst typo in any piece of advertising that I had ever seen.  Did

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How does your business create customer loyalty?

Posted by Ali in Advertising, Design, Identity, Marketing, Social Media on February 10, 2012

In marketing there is a lot of talk about creating a brand evangelist, but what is a brand evangelist and what does it take to get one, let alone many?

Branding is like trying to cultivate a relationship. You can woo her (your customer) all you want, but what it comes down

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Taglines. What’s the point?

Posted by Ali in Advertising, Design, Identity, Marketing on January 17, 2012

Without a tagline there is no point.

A brand with a tagline helps guide the consumer, a good tagline will often evoke an emotional response from the consumer, speaking to something deeper that they may find value in. The tagline helps you shorten the decision making process by exclaiming why they should choose

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What makes a good ad?

Posted by whitneylarsen in Advertising, Apple, Identity, Marketing on January 13, 2012

After a lengthy internal debate I have finally given in after years of staying strong. I have joined the Apple bandwagon. I bought my first iPhone.

Is it everything I had hoped and dreamed of? Well, yes to be completely honest, but I must ask myself why I ultimately bought “the iPhone.” Is it

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In fact, we hesitate to call ourselves an ad agency due to the stigma that comes along with those two words. The reality is that we’re not stodgy and egotistical. We’re young, smart, and fun to work with.

We acknowledge your expertise and apply our own in order to breathe life into deflated or frustrated marketing plans. We offer third party perspective, energy, creativity, strategy, and new media expertise – along with that same list of services that others offer.

Give us a call. We’d love to sit down with you for a complimentary hour of consultation and demonstration of what life could be like when your marketing Jibes.

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