As advertisers and marketers we are all familiar with the concept of promoted social media posts—mainly on Facebook and Twitter. But now, there’s another social platform that is paving the way for promoted posts. LinkedIn has recently announced that they will also offer businesses the opportunity to feature their messages in the homepage feed of selected users, beyond those who are already following the page.
With LinkedIn’s 225 million users, 3 million are company or organization pages. While the site has been slower to adopt this model of advertising, they have done so now with attention to the needs of businesses, with the intention that the ads will be more successful in their performance.
Current advertising on LinkedIn is displayed in the side bar of the site, but with the new integration of messaging in the main feed, businesses will benefit. Here are five great opportunities for companies on LinkedIn:
Some companies have already begun to incorporate LinkedIn sponsored updates as part of their advertising mix, and they are seeing positive results. Data suggesting that companies who market content is particularly noteworthy—it’s showing increased authority, sales and social media following.
According to LinkedIn, marketers are working hard to produce good content for their customers, which can’t always been seen on their existing channels. The aim of the new sponsored updates is to allow companies to widen the net and extend their reach of potential consumers.