I once went out with a guy that refused to tell me his last name. Not only his last name, but his age, anything about his family, and where he worked. It will come as no surprise that I was disconcerted by his lack of transparency and that the word creepy popped into my mind several times throughout the date. Needless to say, I quickly discovered I wasn’t interested, and a relationship was never formed.
It wasn’t too long ago that Chipotle admitted to faking a hacked Twitter account, having sent the strange, obscure, and ambiguous tweets themselves as a ploy to get attention. You’ve probably heard something about it. If not, here are the tweets they sent and later admitted to tweeting themselves:
While they may have succeeded in getting some press and a slew of followers on the day of the fake hack, I argue that they are no better at forming relationships than my creepy date. And here’s why:
If you want that type of relationship with your customers, don’t violate their trust. Live by the rules of social media and connect with them in a way that makes them feel like you have their best interests at heart. Because no one wants to be creeped out by a bad date, er, I mean a bad social media stunt.
This entry was posted in: Social Media Marketing