In this digital age of marketing and the fierce competition to build a reputable and highly visible online presence, one topic that is constantly evolving is SEO. As SEO tactics are developed and evolve, the older way of doing things tends to get exploited and abused. So much so that some SEO practices become a detriment to a page’s SERP ranking instead of having a positive, helpful effect.
One of these SEO tactics is the use of backlinks. Backlinks are a major factor in determining site rankings, but the way in which backlinks are being looked at by the latest search engine algorithms is certainly changing. Being aware of these changes and the latest do’s and don’ts of backlinks are necessary for any SEO strategy to be effective.
For starters, it might help to know what a backlink is. Here’s the rundown:
What is a Backlink?
Most people know what a regular link is (which is short for hyperlink). The basic definition of a backlink is just an incoming link to your page from another outside web page that points to or promotes your site or blog.
What Makes a Good Backlink?
Let me start by listing reasons why backlinks are good, or how to make them better—then it will be easier to understand the backlinks that have lost their way…and are a force for evil.
What Makes a Backlink Bad?
The short answer to this question is simply abuse. It seems like that is the usual pattern whenever helpful things are developed in the technology realm; the cheaters find a way to use and abuse it. It used to be that simply having a lot of backlinks helped optimize your pages in search engine rankings. However, because of abuse through methods like linkspam, search engines have modified their algorithms to look very closely at the quality level of the content at both ends of a link rather than just the quantity of links/backlinks. The main things to keep in mind to avoid bad backlinks is:
For the most part, these points should be considered common sense. Google and other search engines are constantly upgrading to favor natural and quality content and punish those that try and cheat the system. Play by the rules and life is good.
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