As a child, I was fierce. I was a small girl, but when it came time for the karate sparring championships, boys and roundhouse kicks didn’t scare me. After making it to the ultra competitive final round and beating a handful of opponents much bigger, older, and manlier than myself, I came face-to-face with my final foe.
Across the mat stood another small girl. She was my same size, same age, and even same belt rank – brown. She had long blonde hair just like mine, except hers was curled in a very girly fashion that I just would not have stood for at the time. I’d heard about her, but she was from a big dojo out in California. They said she was faster, smarter, meaner, and all around better than me. And as I shook hands with Alexis – the karate/ballet prodigy – before our match, I felt something I hadn’t the entire tournament—inevitable and heartbreaking defeat.
I imagine this is probably how Vine feels right about now.
A big announcement came earlier this week, or technically late last week, that “Facebook was to hold a mysterious product launch event on June 20th.” Well, June 20th was yesterday, so if you haven’t heard, the Facebook-owned photo-sharing app known as Instagram has expanded to video. What this means is that the up and coming stop motion video app, Vine, just got super one-upped by a bigger, better, faster version of itself. You could say Vine just got “Alexised.”
While the video-sharing feature for Instagram was highly predicted, its debut puts it in direct competition with Vine. The Twitter-owned app was growing rapidly in popularity, but now, Vine is looking at some rough odds. Alas, such is life. You gotta roll with the punches sometimes, so let’s roll right along and move onto the Alexis in the room. Here’s what you need to know about Insta…video?
So has Vine truly been defeated? I’m not a mind reader, just a washed up, almost karate kid, but I’d say that Vine is on its way to quickly becoming the app that never was. Why would anyone continue to use a different app to do the same thing, but with less features and less of a user base? They wouldn’t really—unless they’re avid Tweeters and want to share posts via Twitter, or like some, disagree and defend the differences between the two apps.
If Vine is really in it to win it, it best channel Daniel-san and break out some new moves to completely distinguish itself from Instagram video. And while Vine seems to have some new features in the works – splicing bits of multiple Vines together, saving drafts, and browsing content based on categories – I don’t know if it’s really enough to beat out the Alexian force that is Instagram.
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