Imagine you’re in a world where your iPhone is replaced with an Android, in the place of your Pepsi sits a Coke, or your Aveda hair product is now an LA Looks styling gel. How would you respond?
Chances are you might not be a happy camper. Why would most of us have such a negative reaction? The ironic thing is, with either product, we are still receiving a phone service, a fizzy brown soft drink, or hair gel. Yet, we are characteristically particular about the brands we buy and the products we choose. Why? It’s simple. Brand loyalty.
Our world is one full of brand loyalty. This loyalty rests with products and services alike. Some of us might find that we venture further distances than necessary, or spend more money to satisfy a specific want or need. Brand loyalty is crucial for a company’s growth and stamina, but it can be difficult to maintain.
Since we’re in the business of not only creating brands, but also building them, we recommend specific strategies to encourage and increase a loyal following.
If a company is able to achieve any form of brand loyalty it has mastered a great feat. Look at your own consumptions. What have Apple, Pepsi, or Aveda done to keep you around? Or not around? Chances are they have taken some of these same steps to maintain a healthy relationship with you. As with any relationship, there must be commitment, and it should never be a one-way street.
This entry was posted in: Branding