Would you give up _________ for your Smartphone?

08/04/2011

By Dave

This morning, as I was perusing the morning tech tabloids, I came across this fun little “study” from TeleNav:

I’ll let you do most of the digesting, but allow me just a moment to point out some of the more disturbing/interesting figures:

  • Fact: 33% of Americans would be willing to give up sex for a week rather than their smart phone.
  • Fact: 22% would be willing to give up their toothbrush.
  • Conclusion: The 11% of Americans with enough hygiene sense to potentially have sex are willingly giving it up in favor of Smartphone usage.
  • Fact: 70% of Americans would be willing to give up alcohol for a week rather than their smart phone.
  • Conclusion: DUI charges that include the revoking of one’s smartphone would serve as an effective deterrent against drunk driving.
  • Fact: 50% of Android users think their phone reflects their sense of style.
  • Fact: 35% of Apple users think their phone reflects their sense of style.
  • Conclusion: Android users are even more confused about their sense of style than Apple users.
  • Fact: 31% of Smartphone users check their smartphone while at the movies.
  • Conclusion: Cheesy animated figures telling you to turn your phones off before the movie starts are, at very best, effective 69% of the time.

What conclusions do you draw from these shocking figures?

This entry was posted in: Advertising, People, Social Media Marketing

Comments

  1. August 4, 2011 at 11:20 pm

    Seeing as how I don’t own a smartphone and don’t even have a texting plan (in fact, I blocked all texts so my phone can’t receive them), I’m thinking I could give one up pretty easily.

    Wait, do iPod Touchs count? Never mind that first paragraph.

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