If your current attitude toward social media evokes terms such as “fad,” “child’s play,” or “hog wash,” I would put you in a class of naysayers equivalent to Western Union in 1876…
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” — Western Union internal memo, 1876.
The fact is, a shift is taking place in how the world communicates, collaborates, and gathers information. And, if your business refuses to join the conversation, you will soon find yourself sitting at the other end of a wire, tapping out traditionally generated messages to an audience that’s eroding faster than sand at the bottom of a raging river.
One need only look at a few statistics to raise one’s eyebrows:
The good news is that participation in the social space is not reserved for the big companies with deep pockets. Anyone can join the conversation, and the tools and technologies that are evolving each day allow even the smallest of businesses to establish a voice and benefit from the social space. The key is to NOT misuse or attempt to exploit the social tools. Too many businesses focus simply on presence, and miss the real opportunities tied to social media:
I like this thought from Stephanie Schwab on Social Media Explorer: “…you have to create content that gets curated into people’s streams. If your content is truly compelling and share-worthy, it’ll get noticed and Liked, it will generate Comments and Retweets, and you’ll be okay because it will have legitimately earned its way into people’s streams.” – Five Social Media Trends for 2011; Stephanie Schwab · November 16, 2010
What’s most exciting about the shift toward social space, is that bad companies and products are going to fail, and good companies and products are going to flourish – and flourish fast. So, if you’re a great company with great products and services and a core of knowledge that the World needs to know about, the opportunity for success has no ceiling. And a sound social media strategy could very well be the key to getting you off your current plateau. Stop naysaying and contact your local social media expert.
This entry was posted in: Social Media Marketing