Ever think of you blog as a community? If not, it’s time for a change. The biggest lesson I learned at the Altitude Design Summit is that “there is no ‘I’ in ‘my blog.’” Alt picked a wonderful panel to for its lecture on “Growing Your Community,” spanning from wedding to fine art bloggers. Each of the panelists have blogs on which you could literally spend hours:
The one thing all of these successful bloggers have in common is the underlying belief that if you want a readership, you have to provide content people will keep coming back for. This is the best way to grow your blog–by growing community interest.
Now keep in mind that blog communities don’t necessarily pop up over night. Some bloggers are around for years before people find them. So, how do you get started?
1) With intention: Treat readers like a community so they become one.
2) Figure out where similar readers are and hang out there (show chart)
3) With regular content:
Jenny from A Little Green Notebook suggests that you treat your blog posting as a bank account, and your posts as deposits and withdrawals, try your hardest to keep a positive balance on the account. One example: a post with 100% original content would be a major deposit while a paid sponsor post would be a withdrawal. That doesn’t mean you can’t write paid sponsor posts, just make sure you don’t withdraw too much from your community or they’ll start to move across town.
So start thinking today: How can my blog become more community-oriented. No matter how little or well-established you are, I guarantee there’s room for improvement. - Ali
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